My name is Gordon Choi.
I have been working in the IT / Internet industry since year 2000. I formerly worked at Ctrip.com and Alibaba.com (which were 2 of the largest Internet companies in China) where I was responsible for Search Marketing, Analytics and Website Operations.
I have been providing Internet related consulting, strategies and services to global and local Chinese companies for years. I have managed projects that involve hundreds of millions of dollar, and have managed and worked with teams of people based in different countries.
I have lived in Hong Kong, Shanghai, Johannesburg and Cape Town, but I have spent the last 8 years living in Shanghai.
Gordon Choi Speaking in Conferences
I have spoken in a few Internet related conferences in recent years.
Books that I have written:
- How to Work Remotely (free for download)
- Coming soon... (please be patient)
Gordon Choi's Real Case Studies Sharing
I have collected real case studies which I have worked in the past that are related to:
- SEO projects
- PPC optimization
- Web Analytics
The best part is that I am sharing all these with you.
Gordon Choi Recommends Internet Marketing Books
If you are interested in Internet marketing, search engines and web analytics, I recommend you read some of these books which include topics in:
- Web Analytics
- Search Engine Optimization (SEO)
- PPC Advertising and Optimization (i.e. Paid Search)
- Website Design Principles
- Website Usability Tests
- Landing Page Tests & Optimization
- Database Design Principles