10 Great PPC blogs
PPC blogs that really focus on paid search marketing and provide great insights are rare. However, below are 10 PPC blogs that I definitely recommend reading because of their high quality on the topic:
- Inside Adwords
- Yahoo! Search Marketing Blog
- Adcenter Blog
- PPC Hero
- PPC lab
- PPC Discussions
- PPC Super Affiliate
- The PPC Book
- PPC Search Engine Marketing
- PPC Blog by Gordon Choi
The first 3 blogs on the list are certainly the official blogs set up by Google, Yahoo! and Microsoft. The rest, including my own blog, mostly provide in-depth information related to the top tier PPC search engine platforms (Adwords, Yahoo! Search Marketing, and Adcenter). Some also occasionally went into discussing the smaller PPC search engines and contextual advertising.
The reasons I focus on blogging on PPC-related topics are below:
- My blog is a channel for me to get to know other PPC experts and keep closely in touch with the field.
- There are rarely focused PPC related blogs that share the techniques in-depth. Some people who want to learn and try out paid search marketing, and my blog can provide information to a certain extent.
- It is not as easy as you think to find great PPC talents, as it has been happening throughout my entire paid search marketing career. By having a PPC blog, it attracts the attention of the potentially interested candidates. Of course, it is up to them to decide whether they want to become one of us (PPC managers, strategies and experts).
- I have been doing PPC since 2002. Having a blog on my profession is a great way of branding.
Posted on October 14, 2007
Filed Under Blogging, PPC |
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