2 Perceptions In Successful SEO Campaigns

Many SEO professionals should have some of the experiences below with their clients or potential clients:

How can you help me to improve my website ranking?
How can you help to increase my website traffic?
How can I increase revenues for my business via my website?

Occasionally a great SEO expert should re-think if their clients have asked the right questions, as many times clients do not necessarily ask for what they need for achieving their ultimate goals. They mainly have 2 perceptions below which can be mis-leading.

Perception #1: When keyword ranking increase, so does traffic volume

The first phase of making a SEO campaign successful is to increase a website’s keyword rankings in the search engine result pages (SERP).

Some clients may have the false impression that ranking increase of your keywords within the SERP will automatically mean more traffic will be brought to your website. However, your website can be ranked number 1 across 50 keywords and still in combination deliver your website minimal or even no traffic volume increase.

Here is another scenario. If your website original ranked 2000 in the search engine result pages for one of your main keywords in a very competitive category, and you’re only managed to improve the ranking to 500, it will certainly make little difference in your traffic volume.

The important thing to do is to perform a thorough keyword research and determine the keywords that matter to your business, before even starting your SEO campaign.

Perception #2: Brand Awareness and Higher Exposure

It takes time to build a brand whether offline or online, especially a well-known one. A good SEO campaign does not only improve traffic volume to your website, but it will improve your brand and exposure due to the fact that your website has improved in the search engine result pages. Many website owners or potential clients do not see it this way, as it often takes too long for brand awareness to be recognized.

It is nothing wrong when a SEO expert explains to his client about higher exposure and better brand awareness in the long run. For any well-known brand, the search volume of brands as keywords which has been queried via search engines are countless.

Conclusion

Very often a well-executed SEO campaign brings far more benefits than the clients could have expected beforehand, whether it is improvement in search engine rankings, traffic, exposure, or brand awareness. Once the effects of the improvement have kicked in, then the most important and ultimate goals, revenue and return-on-investment (ROI), will improve.

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