More Internet searchers tend to prefer using longer keyword phrases when doing searches on search engines. Most people use 2 word keyword phrases in search engines. Searches on 3 word keyword phrases have slightly increased from July 2005 to July 2006 (See below, a report from OneStats.com). From a year ago, searches on 1 and [...]
Posted in: PPC, Research, Search Engines, Usability
Baidu, the number 1 search engine in China, has secured a deal with HP to become the default search engine on HP’s computers distributing in China. This deal will run for a year starting in Q4 of 2006. This is one of many bad news for Google, who has been trying to get a bigger [...]
Google has made the click fraud figures transparent to its Adwords advertisers in the form of reports. This is apparently a good step forward of the search giant who has been criticized for not taking click fraud problems seriously.
I reckon it is only a matter of time that Google’s major PPC competitor Yahoo! Search Marketing [...]
PPC keyword prices on average have once again dropped to $1.27 (Q2 2006) from $1.39 (Q1 2006), according to a recent research by Fathom Online. It averaged at $1.43 of Q4 2005.
It means PPC experts and advertisers have discovered ways to advertise and bid smarter than before. The use of marketing analytics tools has been [...]
As a SEO Strategist, I often come across a term: SE Optimizer. From time to time, I receive lots of emails or calls about vacancies on Search Engine Optimization or for SE Optimizer. Often in the job descriptions I saw, “Required to have good understanding of SEO and good HTML programming, and Javascript and CSS [...]
Posted in: SEO
Google Accessible Search is the latest inclusion to Google Labs that offers users search results based on the accessibility of the web pages.
According to Google, in addition to finding the most relevant results as measured by search algorithms of Google, Accessible Search further sorts results based on the simplicity of their page layouts. In short, [...]
Posted in: Google, SEO, Search Engines
Director of Retail Category of Yahoo! Search Marketing, Diane Rinaldo, provided some good examples to both SEO and PPC experts that they must bear in mind about the importance of search behaviors.
* In the auto industry, the majority of auto purchasers see search as the first place for information. Search helps auto purchasers to narrow [...]
Understanding Internet searcher behavior is an essential aspect of both effective SEO and PPC advertising, as Internet searchers interact with search engines in different ways. Interactive Local Media of the Kelsey Group has performed an interesting research about the behaviors of Internet searchers.
Email is still the number one primary daily activity of Internet users with [...]
Microsoft is trying to launch into as many international markets as possible to catch up with its other two major rivals in search - Google and Yahoo!. The latest move of Microsoft is the launch of its new Live Search service into 34 new markets.
* China: Simplified Chinese
* Netherlands: Dutch
* Belgium: French
* Belgium: Dutch
* Brazil: [...]
Posted in: MSN
Google Adwords has implemented the new changes in which some advertisers are forced to pay for higher minimum bids to keep their campaigns running on Adwords. It is a change being made to the landing page Quality Score (QS) algorithm.
Many PPC experts suspect that the first to be targeted will be those landing pages consist [...]