Google has the great mission to organize the world’s information and to make it universally accessible and useful. However, do you know some of the true facts about Google?
It will take Google 300 years to put the entire world’s information online.
Google reckons only 10% of the world’s information is online.
Google believes up to 20% of [...]
Posted in: Google
Yahoo! will have the largest revamp of its PPC (Pay Per Click) ad platform (Yahoo! Search Marketing) in Q3 of 2006, since its acquisition of PPC technology from Overture in 2003.
The most anticipating new feature will be the Quality Index, which is going to be a Google-like algorithm - Quality Score. This will completely change [...]
Google has applied for 12 patent applications including 7 that focus on geographical information and local search.
1. How good a match ads may be to the content on pages they are served upon through a program like Adsense
2. A process for improving the targeting of ads
3. Real time transportation data for travelers
4. An exploration of [...]
Posted in: Google
Google CEO Eric Schmidt believes the perfect economic solution analysis is the best way to combat click fraud, and PPC advertising model is self-correcting to click fraud.
Google Adwords is currently a PPC advertising model in which advertisers pay for any clicks on their PPC text ads that are triggered by searchers. This model makes PPC [...]
The word Google is to be included in both Oxford Dictionary and Merriam Websters Collegiate Dictionary. In the next update, Oxford will add Google, FedEx, TiVo and Xerox to its database of words.
Posted in: Google
Email was invented way before the Internet world and has been an essential communication tool since the 90s. In the early days we were all satisfied with having 2MB or 4MB mailboxes, or we simply made use of paid mail services to stay on top of storage capacity.
Google Gmail changed it all. After its initial [...]
Posted in: Google
Ask has about 6% in US market share in terms of search volume and is currently the 4th largest search engine to serve its own search results, behind the 3 giants Google, Yahoo! and MSN.
Ask, formerly known as Ask Jeeves, was initially founded in 1996 in Berkeley, California and was the first commercial question-answering search [...]
Posted in: Blogging, Search Engines
Google foresees one of the major risks it will be facing and stated in its latest Q-10 statement of Q1 2006. To quote Google’s filing:
“We also face risks associated with our trademarks. For example, there is a risk that the word ‘Google’ could become so commonly used that it becomes synonymous with the word ‘Search’. [...]
Posted in: Google
Getting into bidding wars is not uncommon for many PPC amateurs and even some PPC experts, due to the nature of PPC being a bidding game. While you want your PPC ads to be in position 1 to receive maximum number of clicks possible, your competitors want the same.
Trying to outbid your competitor can be [...]
Posted in: PPC
Ask replaces its wallpaper on its home page to celebrate the Independence Day of America.
Small logos about the 4th of July can be found on both Yahoo! and MSN. Google, however, has made no change to its home page.
Posted in: Search Engines