• Search Engine Marketing (PPC & SEO) and other Internet Marketing techniques, strategies and management on multi million dollar projects.

Yahoo! Supporting NOODP Tag

Yahoo! has recently introduced the “No Open Directory” (NOODP) tag to webmasters.
If you’re one of the webmasters who has a link pointing to your website from the Open Directory Project (ODP) since years ago, your ODP title and description may have not expired and do not reflect what your website is about anymore. However, Yahoo! [...]

Posted in: SEO, Web Directories, Yahoo

Baidu Moving Towards Social Search

Baidu as a search engine, like Google, has built a financially successful business around its paid search program, Baidu Jingjia. In China’s Internet search market, paid search is regarded as the 3rd generation. However, Baidu is actively pursuing the next emerging stage of search - social search!
Baidu CEO Robin Li recently explained, “In the next [...]

Posted in: Baidu, China, PPC, SEO

Google TrustRank Vs Google Sandbox

Webmasters and SEO experts often talk about Google Sandbox, which is strongly linked to Google TrustRank. Both TrustRank and Sandbox are part of Google’s ranking filters and both are often regarded as one set of Google filters by webmasters and SEO experts.
When the Sandbox effect has been applied to a new website, it disappears entirely [...]

Posted in: Google, SEO

Yahoo! Leading In Yellow Pages Searches

Yahoo! is leading in Yellow Pages Searches with 23.9% of total US market share.
* Yahoo! Sites: 23.9%
* Verizon SuperPages: 20.1%
* Google Sites: 12.5%
* Yellowpages.com: 12.0%
* Time Warner Network: 7.7%
* Local.com: 5.9%
* InfoSpace Network: 5.1%
* Dexonline.com: 4.1%
The results were recently released by comScore. According to comScore,
The study is the second in a two-part series that analyzes [...]

Posted in: Research, Yahoo

Google Taking One-Quarter Online Advertising Revenue

Google has further strengthened its lead in the online advertising space in which Google will take up 25% of all online advertising revenue by the end of 2006, according to a recent report by eMarketer.
It is estimated that Google’s US advertising revenue will increase by 65% from last year, while Google’s nearest rival Yahoo! will [...]

Posted in: Google, PPC, Research

Yahoo! Releasing Top 20 Misspelled Keywords

Yahoo! Buzz Log released their top 20 misspelled keywords. The keywords within ( ) are the corresponding correct spellings.
1. Rachel Ray (Rachael Ray)
2. Tatoos (Tattoos)
3. Scarlett Johanson (Scarlett Johansson)
4. Wierd Al Yankovic (Weird Al Yankovic)
5. Evanesence (Evanescence)
6. Soduku (Sudoku)
7. Barbara Streisand [...]

Posted in: Research, SEO, Yahoo

Ranking On Ask.com Organic Search Results

Several years ago I have had a client asking me to submit his website search engines. His website was not newly created at the time, though it wasn’t showed up on organic search results. The client wasn’t even aware of the existence of PPC ads. It took me a bit of explanation and education to [...]

Posted in: SEO, Search Engines

Google Inside Adwords Blog Explaining PPC Vs SEO

One of the Inside Adwords crew recently explained that there is absolutely no relation between one’s web page ranking on the organic search results and one’s PPC ads ranking on Adwords. These are the points that he made:
Inclusion in the search results has no impact on whether or not one’s ads will appear.
Being an advertiser [...]

Posted in: Adwords, Google, PPC, SEO

China Launching Academic Journal Search Engine

Last week, China has officially launched cnki.net which is a search engine of China’s first online database of academic journals.
cnki.net is a national web project of search program that is built at a cost of 345 million yuan. It provides the contents of 6642 academic periodicals that serve as research sources by anyone.
This academic web [...]

Posted in: China, Search Engines

Google Adwords Downtime Today

Google Adwords had a downtime when I tried to access it eariler today. It ended up returning a blank page with only the Adwords logo.

Later the day it was confirmed by a few other Adwords advertisers that the Adwords system really had a error.

Posted in: Adwords, Google, PPC