PPC Blog by Gordon Choi

It has been a year of changes in the search industry in 2006, as many major updates were implemented by the search engines, either purely for keeping the competitiveness of their PPC programs or as strategies of an entire company. The major changes include:
Google
Google implemented 3 major updates on Adwords to combat search arbitrage.
In July, [...]

Posted in: Adcenter, Adwords, Baidu, China, Google, MSN, PPC, SEO, Search Engines, YSM, Yahoo

Most webmasters who understands the basic of search engine optimization will tell you to avoid using dynamically created pages. The reason is that search engines often have difficulty in indexing dynamically created pages. However, according to the recent update on Google Webmaster Central Blog:
[Google now indexes] URLs that contain that parameter [&id=]. So if your [...]

Posted in: Google, SEO

Searchquant made a very vaild point and defined distribution fraud in the PPC industry. Apparently, the argument is that distribution fraud is even worse than click fraud, and we (PPC advertisers) should start calling it the proper term - ‘Distribution Fraud’, instead of ‘Search Arbitrage’. Here is the reason:
Paid search ads are bought by advertisers [...]

Posted in: Contextual Advertising, PPC

If you are one of the advertisers making use of Yahoo! Search Marketing, this year you will receive or have already received the Christmas eCard below:

Posted in: PPC, YSM, Yahoo

eBay, the world’s largest online auction site, is to close its Chinese operations after almost 5 years of participartion and announced that it is starting a 49 -51 joint venture with Tom Online Inc of Li Ka-Shing, the richest man in Asia. eBay will invest $40 million for the 49% stake, while Tom Online, with [...]

Posted in: China, Ecommerce

I was blog tagged by Vinny Lingham in a viral game. Basically, I have to tell 5 things you probably did not know about me. I believe it all first started on 10 December. If you’re really curious about who originated this game, then have fun hunting him down by going through some blog posts! [...]

Posted in: Blogging

Today, Microsoft’s Live Search has revealed the top 10 searches for 2006 in different categories. Very quickly I’m able to draw the conclusion that the demographics of Live Search users are no where near the ‘techie’ type, and in fact they are mostly using Live Search an entertainment platform.
* The interests of the Live Search [...]

Posted in: MSN, Research

As Google is known to be the search engine that is receiving the largest search market share, the majority of webmasters tend to optimize their websites according to the Google algorithm. Due to the fierce competition on Google, some webmasters do feel that they can only maximize the profits out of their websites by improving [...]

Posted in: Link Building, SEO, Yahoo

Google introduced an extremely simple version of Adwords called Starter Edition awhile ago. With Adwords Starter Edition, you can:
* Sign up an Adwords account via a one-page form.
* Create up to 50 ads with multiple keywords for your business.
* View a single page of overview of the impressions, clicks and costs of your ads
* Set [...]

Posted in: Adwords, Google, PPC

Google engineer Matt Cutts reviewed a couple of websites as real examples at the 2006 Pubcon in Vegas and gave advises on a number of common SEO mistakes.
Advise #1: Avoid duplicate content when you have multiple websites
When a single webmaster is in possession of multiple websites, one of the issues is that he is unlikely [...]

Posted in: Google, Link Building, SEO