• Search Engine Marketing (PPC & SEO) and other Internet Marketing techniques, strategies and management on multi million dollar projects.

Searching YouTube Videos On Google Video Search

Last week, Google announced that YouTube videos will be available for search on Google Video Search.
Starting today, YouTube video results will appear in the Google Video search index: when users click on YouTube thumbnails, they will be taken to YouTube.com to experience the videos. Over time, Google Video will become even more comprehensive as it [...]

Posted in: Adwords, Google, PPC

Yahoo! Implementing New PPC Ranking Algorithm

Yahoo! is to start introducing a new ranking model to its paid search program (Yahoo! Search Marketing) in the US on 5 February 2007. This was announced yesterday on the YSM Blog.
Keyword Max CPC and ad quality will determine the ranking of an ad in search results. It means the current method, in which ads [...]

Posted in: PPC, YSM, Yahoo

UK PPC Keyword Minimum Bid Prices Dropping On YSM

On 19 January 2007, Yahoo! Search Marketing reduced keyword minimum CPC for all UK accounts to £0.05. Apparently this is what it was back in 2003.
According to Yahoo!, you can check your minimum bid prices of your existing keywords:
For a currently bidded search term, the minimum bid is shown in a separate column Minimum bid [...]

Posted in: PPC, YSM, Yahoo

Yahoo! Search Index Update Begins, Have You Been Updated?

Yahoo! Search Blog announced last Friday that it is starting to update its search index. So check out Yahoo!’s SERP and see if your major keyword rankings have been affected. Yahoo! has already updated my blog’s keyword rankings in its search engine result pages.

Posted in: SEO, Yahoo

Google Blog Explaining 2006 Zeitgeist Lists

Last month, Google Blog explained how the lists of 2006 top searches on Google were retrieved.
We do not simply retrieve the most frequently-searched terms for the period - the truth is, they don’t change that much from year to year. This list would be predominated by very generic searches, such as ebay, dictionary, yellow pages, [...]

Posted in: Google, Research

Taobao Dominating Chinese Online Transaction Market

Alibaba’s customer-to-customer site Taobao has recently dominated the individual online user transaction market in China, with almost 80% of market share. With more and more Chinese Internet users making their ways in utilizing online shopping, we are seeing higher online transaction volumes each day on Taobao.
In December 2006, the daily spend of Chinese consumers on [...]

Posted in: China, Ecommerce

Open Directory Project Accepting Website Submissions Again

The Open Directory Project (aka Dmoz) has come back to live (see this recent post by Aaron Wall), when in recent months there have been speculations from many SEO professionals and link builders whether major search engines will soon degrade the authority values of this once-very-popular directory.
Just less than 48 hours ago, the directory has [...]

Posted in: Link Building, SEO, Web Directories

eBay China Employees Fighting Against Agreement Deal To TOM Online

A problem has arisen recently with eBay, which has signed an agreement with TOM Online on 20 December 2006 for a joint venture agreement in China. According to the agreement, the 2 companies will combine expertise and a joint investment to build a new China marketplace mainly for mobile operations and electronic commerce. The new [...]

Posted in: China, Ecommerce

2 Perceptions In Successful SEO Campaigns

Many SEO professionals should have some of the experiences below with their clients or potential clients:
* How can you help me to improve my website ranking?
* How can you help to increase my website traffic?
* How can I increase revenues for my business via my website?
Occasionally a great SEO expert should re-think if their clients [...]

Posted in: SEO

Do You Mean Adcenter or Adventer?

Google is certainly not the only search engine that advertises its own PPC platform (Adwords) on its own PPC sponsored links. Today on Live.com, you can also see Microsoft advertises its own PPC platform (Adcenter) on its own PPC sponsored links.
Unfortunately, a search on keyword ‘adcenter’, Live search seems to think the user has made [...]

Posted in: Adcenter, MSN, PPC, Usability