Coincidentally, I saw this ad of Looksmart PPC Power To The People just a couple of days after I posted the 5 Reasons To Avoid 2nd- and 3rd- Tier PPC Search Engines.
In the ad, it claims that Looksmart has over 400 million daily searches. Other impressive traffic related statistics include in categories:
Health: 25,464,734 daily searches [...]
Posted in: PPC, Search Engines
Early this week, it was announced on the Adcenter Blog that enhancements have been made to include factors which are to affect the ad ranking algorithm of Adcenter. Advertisers will not see any dramatic change in ad rankings, but the changes are to improve the quality and relevance of ads of advertisers on Adcenter.
Assessing the [...]
I remember several months ago I posted about doing a search on Live Search in which the the word “Adcenter” was recognized as a possible misspelled word to Adventer. It is great that Live Search’s algorithm has since stored its self-developed paid search marketing platform brand into its dictionary database.
For all those advertisers who want to seriously optimise your Adwords contextual campaigns, Google has launched the Placement Performance reports last week. In this new report, advertisers will be able to view performance metrics for ads that are running on domains or URLs in Google’s content network.
If your goal is to increase conversions such as [...]
Posted in: Adwords, Contextual Advertising, Google, PPC
Earlier this year on his SEO blog, Matt Cutts revealed some important changes on Google organic search in 2007.
Update Frequency
The internal databases of Google will be updated once every 1-2 days instead of once every 3-4 weeks. This means more variance will be in the Google rankings for webmasters.
Google has always been revealing PageRank updates [...]
Webmasters who have their websites in the Yahoo! Directory often complained about their outdated titles and descriptions being displayed in Yahoo!’s search engine result pages (SERP). This has negatively affected the clickthrough rate and/or ranking of websites of many webmasters.
However, since February this year all worries were over due to the introduction of Yahoo!’s NOYDIR [...]
Posted in: SEO, Web Directories, Yahoo
I was often asked by clients and paid search marketing beginners about this. After Google Adwords, Yahoo! Search Marketing, MSN Adcenter, Ask.com Sponsored Listings and Baidu JingJia (for Chinese traffic), what will be the next PPC search engines to try? One of the major reasons could be that paid search is becoming competitive with the [...]
Posted in: PPC, Search Engines
Yahoo! China is shifting its major business focus to search instead of Internet portal, according to its president Zeng Ming. In 2007, Yahoo! China is to develop customized search capabilities.
One of the evidences to support this saying can be found with its recent re-launch of Yisou. Yisou is believed to be a research platform of [...]
Posted in: China, Search Engines, Yahoo
Have you ever thought why in your Yahoo! Panama account, there is a field called ’short description’ under the ‘Create your ad’ page?
According to a post on the YSM blog, all Yahoo! Search Marketing advertisers will have to make some adcopy changes. From June 2007, Yahoo! Panama will no longer support ad with description over [...]
There have been buzz about Yahoo! Panama since its launch last year, though not all existing advertisers have been migrated to the new PPC platform. Certainly, Yahoo! has done a great job in introducing an entirely new paid search system. To keep its competitive edge, in Q1 this year Google has also introduced several new [...]