I have seen many experienced PPC managers running into trouble when they are asked by their clients to create campaigns on seasonal promotions, whether they are for Christmas, New Year, Valentines, or Easter holidays. They are PPC experts in which I have no doubt in their marketing expertise and techniques. All they seem to lack [...]
Posted in: PPC
Baidu seems to be making itself not simply a brand in China, but also a new Chinese word. On Baidu’s search button, it was used to simply say “Baidu Search”, but it has been changed to say “Let’s Baidu”.
Baidu may be making itself a Chinese word and may be following the trend of Google (For [...]
MSN has a much smaller search market share than it is of Google. However, the traffic quality of MSN should not be underestimated. Many SEO experts argued that MSN in general has higher conversion rate than Google. So as long as you have already optimized your website for Google, it cannot hurt to SEO your [...]
Posted in: Link Building, MSN, SEO
There is no more Yahoo! China, as last week it has been renamed China Yahoo!. You will find the new convention of its Chinese name has even been reflected on its logo of the official China Yahoo! portal, if you can read Chinese!
In terms of the Chinese language naming convention, it actually sounds a little [...]
For those webmasters and SEO specialists who use Firefox browsers, Compete Ranking has been incorporated into the Search Status toolbar which is a really useful Firefox extension.
2007-05-15: ver 1.19 - Compete.com added! Compete ranking for the current domain now appears in a new bar alongside PageRank and Alexa Rank, with estimated visitors in the menu [...]
Posted in: SEO
If you are one of those Adwords advertisers who run multiple large-size reports on the Account, Campaign and Keyword levels on a regular basis, you do from time to time run into the risk of getting your previously saved reports deleted automatically. The good news is that since last week under your Account’s reporting tab, [...]
Before a website can rank well in the search engine result pages, it has to be indexed by the search engine spiders. A search engine spider (robot) will visit one of your pages and look for links on the page. It will follow the links on the page to other pages. All the web pages [...]
Posted in: SEO
Adwords introduced a new reporting metric called Impression Share in April which is only available at both the account and the campaign levels.
Impression Share is the share of all impressions an ad acquired against other ads that are competing for the impressions. This is how the metric works on both the account and campaign levels.
For [...]
Instead of using the max CPC bidding option, Adwords advertisers can opt-in to the preferred cost bidding option, which was introduced in April. With preferred cost bidding enabled, AdWords automatically changes your ad position as it works to hit your preferred cost-per-click bid for every click.
Instead of setting a maximum cost-per-click (CPC) or cost-per-impression (CPM) [...]
Posted in: Adwords, Contextual Advertising, Google, PPC
Search engines tend to give higher importance to inbound links pointing to your website from your own industry segment. Any backlinks pointing from sites of totally unrelated industries will have their link value considerably reduced.
For example, a flight reservation site is highly benefited from a backlink pointing from a related industry sites such as a [...]
Posted in: Link Building, SEO