With the introduction of the Pay-Per-Action (PPA) advertising model by Google Adwords, it started off sounding all simple and easy: advertisers will only have to set a cost-per-action value to the products (or services) they offer on their websites. It is even better that the advertisers do not have to pay on the per-click basis [...]
Posted in: Adwords, Contextual Advertising, Google, PPC
Google and Sina announced a partnership in China last week. In short,
* Google will power Sina’s natural search results, which will allow Google to gain search market share in China. According to iResearch, Google’s web search market share in China was 18.1% which was behind baidu’s 66.3% in December 2006.
* In return, Sina will become [...]
Posted in: Baidu, China, Google, Search Engines
According to iResearch, Baidu is the search engine market share leader in December 2006 in the following 5 major verticals (or categories):
* Web Search
* News Search
* Image Search
* Music Search
* Map Search
Search Market Share on Web Search
Baidu: 66.3%
Google: 18.1%
Yahoo!: 6.0%
Tencent: 4.3%
Sogou: 1.8%
Other: 3.4%
Search Market Share on News Search
Baidu: 71.2%
Google: 10.9%
Netease: 7.3%
Sogou: 6.8%
Yahoo!: 2.3%
Other: 1.5%
Search Market [...]
Posted in: Baidu, China, Research, Search Engines
Last week, Yahoo! introduced quality-based pricing (QBP) to its new PPC advertising program Panama.
Yahoo! Search Marketing advertisers were used to be charged the same for clicks for all traffic partners / websites of Yahoo!. With quality-based pricing, advertisers may be charged less for some clicks based on the quality of the clicks.
We’ll evaluate the quality [...]
Posted in: Contextual Advertising, PPC, YSM, Yahoo
Ever since Yahoo! upgraded its PPC advertising platform from Overture to Panama, it has been emailing advertisers useful optimization tips. Below are just some of them.
Structure your many keywords in multiple adgroups.
Keywords should be grouped in the same ad group only if they are closely related and it makes sense for them to use the [...]
Synthasite launched its Alpha tech preview to the public last Monday (as announced by Synathsite CEO Vinny Lingham). It is an AJAX, web-brower-based application which enables collaborative web designs. Synthasite is different from conventional website design applications because:
* Synthasite allows webmasters to create and edit websites online, while traditionally webmasters design web sites offline and [...]
Posted in: Web 2.0
China Yahoo! Search recently launched a new home page which is still in Beta.
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It is believed the newly launched search homepage will bring a more Chinese localized look-and-feel and will also improve usability. Earlier this year China Yahoo! became the official name instead of the old name Yahoo! China, which was an early sign of [...]