PPC Blog by Gordon Choi

I have previously blogged about Google Adwords Content Network Strategies. However since then, many changes have been introduced and implemented on Adwords, it is time to re-visit and bring up the 4 steps to effectively optimize your Content Targeting campaigns on Adwords.
Step #1: Separate Content and Search Campaigns
To improve the performance of your Content Targeting [...]

Posted in: Adwords, Contextual Advertising, Google, PPC

Baidu is still the leader in Chinese News search by the end of June 2007 with 69.3% in total search market share.
Sogou’s news search took over Netease (163.com) in late Q2 to become second.
Google China also had a significant increase in Q2, despite the decrease of search market share of its English site. The increase [...]

Posted in: Baidu, China, Research, Search Engines

After the upgrade of Adwords Editor to version 4.0 early in August, Google is phasing out the Modifying Your Campaigns tools, which include functions such as:
* Copy or Move Keywords and Ad Text tool
* Advanced Search and Editing tool
Aside from having 23 languages available, Adwords Editor 4.0 includes functions that allow users to manage their [...]

Posted in: Adwords, Google, PPC

One of the posts on the Yahoo! Search Marketing Blog last week announced the launch of the Traffic Quality Center, in which you will learn how to:
* Submit requests for click fraud investigation
* Install and use Yahoo! Panama’s Conversion Tracking (or Conversion-only Analytics)
* Enable and interpret Yahoo Panama’s Tracking URLs
* Opt-in or opt-out international traffic

Posted in: PPC, YSM, Yahoo

Microsoft has started offering QuickLaunch service to its PPC advertising platform Adcenter, according to the Adcenter Blog last week. By spending at least $500 per month, you will get the benefits below:
* You will have your new campaign created from scratch by your dedicated expert.
* You will get assistance by specialist on Adcenter tutorials.
* Your [...]

Posted in: Adcenter, MSN, PPC

Since their new platform launches, both Yahoo! Panama and Microsoft Adcenter have both been encouraging PPC advertisers to import campaigns into their own platforms from 3rd party campaigns. In each case 3rd party campaigns obviously mean Google Adwords campaigns.
Adcenter stated:
You can import entire campaigns into Microsoft adCenter from other online advertising programs - complete with [...]

Posted in: Adcenter, MSN, PPC, YSM, Yahoo

Google China (Guge) has customized its logo for the countdown of the 2008 Olympic Games in Beijing, which is believed to be another effort to localize itself in China.

By the way, it says there are still 366 days to go.

Posted in: China, Google

Business owners who are new in considering search engine marketing (aka paid search marketing) as a new marketing channel, often do not know the differences between a search marketing agency and a search marketing affiliate. Both business models can be used to efficiently manage PPC search marketing campaigns, from as small only several hundred dollars [...]

Posted in: PPC

Besides managing multiple paid search marketing projects with a very talented campaign management team, recently with the help of some very experienced human resource personnel, I have also been chatting to possible candidates who may eventually be working for Clicks2Customers as campaign managers. The major duties of a campaign manager include:
* Campaign planning, strategy and [...]

Posted in: PPC

Google recently tried to further localize its products in China. This time, it is the Guge News (news.Google.cn). Besides the Standard version, Google introduced two other versions to its Guge News: Text-only and Image-intensive versions.

The Standard version

The Text-only version

The Image-intensive version

Posted in: China, Google, Search Engines, Usability