• Search Engine Marketing (PPC & SEO) and other Internet Marketing techniques, strategies and management on multi million dollar projects.

Best Ways to Test 2nd and 3rd tier PPC search engines

I previously warned advertisers to avoid using 2nd- and 3rd-tier PPC search engines. However, certain advertisers who work as PPC managers in the in-house environment may not entirely agree. When you are one of those advertisers who must try out (and stick with) the smaller paid search engines, below are the ways (and attitudes) to [...]

Posted in: PPC, Search Engines

10 Great PPC blogs

PPC blogs that are focused and provide great insights are rare. However, below are 10 blogs that you should read:
Inside Adwords
Yahoo! Search Marketing Blog
Adcenter Blog
PPC Hero
PPC lab
PPC Discussions
PPC Super Affiliate
The PPC Book
PPC Search Engine Marketing
PPC Blog by Gordon Choi
The first 3 blogs on the list are certainly the [...]

Posted in: Blogging, PPC

Link Building vs Linkbait

Previously I have listed the SEO link building check points which are off-page SEO and can be considered by SEO strategists before planning their link building campaigns. Search engine optimization link building techniques are categorized into natural link building, unnatural link building, reciprocal link exchange, and linkbait.
Natural Link Building
A webmaster or blogger produced good content [...]

Posted in: Link Building, SEO