PPC Blog by Gordon Choi

Baidu has been the leader of search market share in China on multiple search verticals. In recent years, its newly launched projects (or verticals) are also gradually becoming more and more popular and are growing Baidu’s user base. Internet in China may still be on the stage of mostly providing entertainment. Baidu is definitely at [...]

Posted in: Baidu, China, Search Engines, Web 2.0

Besides large size companies with internationally well-known brands, more and more medium size companies have been starting to incorporate paid search (or PPC) into their overall Marketing strategies. Below are the benefits of doing so:
Increasing Sales via PPC
Generating sales (or increasing sales) via your e-Commerce website within short period of time is definitely possible. All [...]

Posted in: Internet Marketing, PPC