3 False Perceptions On SEO Strategies By Big Brand Name Websites
Many websites with big brand names were created many years ago, and at that time SEO had just begun. Search engine optimization techniques have been changing as search engines are updating their algorithms once every few months, these “big brand” sites look for advises from external SEO experts.
I am sure it can be painful for some SEO professionals who have been approached by clients with big brand websites but have the 3 false perceptions below.
False Perception #1: Select a few keywords and optimize them for rankings
When launching SEO campaign for a website, several keywords are identified beforehand, in which they are supposed to be the top keywords. Definite goals are set to rank the selected keywords in the SERP.
However, too often plans like these failed miserably. There is nothing wrong with the search engine optimization techniques that were applied. The truth is that keywords being logically picked are often very competitive keywords in competitive industries. The chance for these keywords to rank in the top 10 of the search engine result pages is almost zero. So forget about identifying top keywords and forget about setting goals for them.
If you are optimizing for a website with a big brand, the site will already have hundreds of thousands of web pages. Even when your top keywords are not ranked in the top 20, your site will still receive extremely high volume of traffic collectively from hundreds of thousands of different search queries.
False Perception #2: Hire an SEO guy to work full time
This approach looks right, if the work is to be done on small websites. For a big brand with a large website, the SEO work cannot be solely done by a single person. Also, by hiring a person who knows only the theories of SEO will never be good enough. There are too many details to take care of: keyword research and analysis, site structure, site design, script programming, testing, and many others.
When the professional plans the SEO strategies, he must first consider from the business point of view. There is pointless when designing a website that can rank well in SERP but will not sell.
False Perception #3: Pay for the SEO services only when you see positive results
Great SEO professionals will not accept to only get paid after showing positive results. The experts who will accept such a deal are not true expertise in search engine optimization.
This can be a risky business approach by the large websites or websites with big brand names, they will definitely not be able to afford any huge drop in search engine traffic. If this happens it will only cause a business to lose hundreds of thousands of revenues.
The right approach for the big brand names is to ask the SEO experts to show them successful cases when optimizing for their other clients.
Posted on February 27, 2007
Filed Under SEO |
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One Response to “3 False Perceptions On SEO Strategies By Big Brand Name Websites”
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HI Choi,
Very recently I across your blogs, quite interesting, and I absolutely agree on your false perception blog. Good one.. Keep going.
Anand
PPC Manager