4 Reasons SEO Fails

Most SEO campaigns fail to achieve the objectives they were set out to achieve. Below are the four most common reasons for failure. By understanding the reasons webmasters can start their next SEO campaign with better planning.

Reason #1: Failing to gather information about keyword popularity

One of the mistakes many webmasters make is to do their keyword research only once and then forget all about it. Keywords are changing in popularity all the time with some reducing in popularity while others are increasing. There is no way you can possibly stay informed without monitoring keyword popularity on a regular basis. Also, very often new keywords that lead potential customers to your websites can be discovered from time to time.

After a couple of years of SEO experience, or even a couple of months, you should notice that highly successful SEO campaigns require lots of information and research over a long period of time. In order to keep up with your competition, you must always be in the position of gathering as much information as possible for your SEO campaign.

Reason #2: Focusing on the wrong markets

In the world of Internet, many webmasters tend to compete in very competitive markets, and are not able to find their niche markets. Very often is that when everyone is in, you want to share a piece of it as well. Most webmasters who are in the highly competitive markets have so far failed. Experience and history can tell you that by focusing on some niche markets, webmasters have much higher chance of making successful businesses.

Also because of having chosen one of the very competitive markets to start off with, many webmasters tend to give up easily once they have encountered difficulties.

Reason #3: Making duplicate content across your multiple websites

Duplicated Content is one of the problems we all face on the web. Basically, duplicated content gives user a bad experience besides the major search engines do not value it. It makes things worse when you own all those websites that share very similar content. Google’s Matt Cutts reviewed some websites and warned about using duplicate content across your multiple websites at the 2006 Pubcon.

“The wrong thing to do is to try to add a few extra sentences or to scramble a few words or bullet points trying to avoid duplicate content detection.”

The bottom line is that you should not duplicate content on your websites, as you can be penalized by the search engines. Apart from that, look at it from the user perspective. No one wants to read the same thing more than once.

Reason #4: Treating all industries the same

The common belief is that if a webmaster succeeds in the SEO of a certain business in a certain industry, he will be successful in any industry and any business.

Experienced SEO experts do tend to fall into this trap. A webmaster could have made a successful SEO campaign on his web hosting business website, but once he moved on to his next business which can be a real estate business website, he failed.

The truth is that one business can be very different from another. Very often the effort required to get a certain website at the top of search engine rankings is very different from the effort required to get another different site to the same level.

There are categories in which the competition is so tough. Also, the number of competing websites can be so numerous that it is virtually impossible to carry out any successful SEO campaign without adjusting a few things such as focusing a different niche of target market.

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