5 Popular Baidu Vertical Projects
Baidu has been the leader of search market share in China on multiple search verticals. In recent years, its newly launched projects (or verticals) are also gradually becoming more and more popular and are growing Baidu’s user base. Internet in China may still be on the stage of mostly providing entertainment. Baidu is definitely at the right place at the right time with its 5 vertical projects.
Baike (baike.baidu.com)
Baike is the equivalent version of Wikipedia in China (but in simplified Chinese). On Baike, you will find articles on topics from historical people to modern science, and from old cultures to Internet technologies.
Zhidao (zhidao.baidu.com)
Zhidao is the equivalent version of Yahoo! Answers in China (Chinese). On Baidu Zhidao, you will see questions and answers on topics from computer hardware to electronic gadgets, and from lifestyles to health.
Post (post.baidu.com)
Bulletin Board System (BBS) had a long history in China and it has been a very popular platform for social networking in China. Baidu recently started out on this popular platform. All sorts of discussions can be found on Baidu Post which include posts of popstars, sports and computer games.
News Search (news.baidu.com)
Baidu News Search is certainly one of the search verticals Baidu has been leading in China. Old media (traditional newspapers) is still alive, but the new media (news on the World Wide World) is emerging rapidly.
MP3 Search (mp3.baidu.com)
Baidu MP3 Search is a big hit in which you cannot ignore. Even some previous researches supported that a large portion of Baidu search traffic has been generating from MP3 Search. You may argue that Baidu MP3 Search does from time to time run into troubles with legal (copyright) issues, the music file search service is unarguably a free and very convenient way for Chinese users (especially the younger generation) to keep in touch with the latest music.
Posted on November 29, 2007
Filed Under Baidu, China Internet, Search Engines, Web 2.0 |
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One Response to “5 Popular Baidu Vertical Projects”
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Nice overview Gordon, personally I like video.baidu.com a lot these days. A great alternative to CCTV
I don’t use MP3 search so much myself but it is very convenient indeed although it wouldn’t survive any court in Europe or the US I’m afraid