Comments on: PPC Trends 2007

By: botez

botez — Mon, 09 Mar 2009 04:01:29 +0000

I justinvest a huge amount of money in corecting my websites Seo errors… My wonder is… if google will change his perspective do, isn’t going to involve a future investment for a big number of companys ?

By: Gordon Choi

Gordon Choi — Sun, 05 Aug 2007 18:13:59 +0000

I’m not trying to scare you, but the truth is that PPC as a professional is so complex and is ever-changing. It is quite impossible to get to the bottom of it until you do it everyday alongside some very experienced ppc experts. Most of the people have managed a couple of ppc campaigns can easily claim that they know how to properly manage and optimize campaigns, but the truth is that they don’t necessarily know even half of what they are doing.

By: ms danielle

ms danielle — Tue, 24 Jul 2007 20:17:00 +0000

i have a friend whose business partner dove into PPC himself, against the advisement of myself and another (unknown to me) seo manager friend of his. unfortunately, i think google is making a huge profit off of small business owners who are on the fence about hiring a professional to oversee their advertising efforts, and end up doing it themselves. it’s bad for people like my friend whose money is being wasted, but also for advertisers trying to compete with some of these unknowing competitors who are bidding arbitrarily in the dollar-per-click range…

By: Gordon Choi

Gordon Choi — Thu, 15 Feb 2007 16:15:50 +0000

Rob, you’re right. I should have included conversion optimization as you have mentioned. As a performance based search engine marketing business (Clicks2Customers), improvement on conversion optimization is one of those things we have been able to do!

By: Rob

Rob — Sun, 11 Feb 2007 20:13:18 +0000

Great post Gordon!
A 6th reason i would add to your list is the fact that conversion optimisation is getting better and improved conversions obviously mean advertisers can bid more for each click.
At the end of the day PPC is a pretty fluid economic system and I think prices still have a way to rise before they reach equilibrium.

By: 5 Reasons Paid Search Becoming More Competitive In 2007 - Google Adsense, Google Adwords

Tue, 06 Feb 2007 20:01:00 +0000

[...] Original post by PPC Expert & SEO Strategist Blog by Gordon Choi and software by Elliott Back Tags: adwords, seo, online marketing, search engine [...]