http://www.gordonchoi.com/5-reasons-to-avoid-2nd-and-3rd-tier-ppc-search-engines-20070412?utm_source=rss&utm_medium=rss&utm_campaign=5-reasons-to-avoid-2nd-and-3rd-tier-ppc-search-engines Web Analytics Insights, SEO/PPC Tools/Tips, Google Plus Fri, 03 Feb 2012 03:28:20 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.gordonchoi.com/5-reasons-to-avoid-2nd-and-3rd-tier-ppc-search-engines-20070412/comment-page-1#comment-92169 Derek Brown. WebXsposure Wed, 11 Jun 2008 20:21:41 +0000 http://www.gordonchoi.com/5-reasons-to-avoid-2nd-and-3rd-tier-ppc-search-engines-20070412#comment-92169 I've had so many occasions where I have had to explain this to a potential and/or current client. I can usually get by with just stating that with Google holding 69% and yahoo trailing at 12%, that leaves 19% for ALL THE REST of the engine so share. The effort (ROE - now I have a new acronym to throw around!) put into that would just not be cost efficient. The only other engine I have tried (because of a coupon) was looksmart, and that did not yield anything worth the effort it took to set up and monitor. Thanks for the ammunition! I’ve had so many occasions where I have had to explain this to a potential and/or current client. I can usually get by with just stating that with Google holding 69% and yahoo trailing at 12%, that leaves 19% for ALL THE REST of the engine so share. The effort (ROE – now I have a new acronym to throw around!) put into that would just not be cost efficient. The only other engine I have tried (because of a coupon) was looksmart, and that did not yield anything worth the effort it took to set up and monitor.
Thanks for the ammunition!

]]> http://www.gordonchoi.com/5-reasons-to-avoid-2nd-and-3rd-tier-ppc-search-engines-20070412/comment-page-1#comment-37198 Extending Your Reach - 3rd Tier Search « Syzlak’s SEM Thu, 16 Aug 2007 20:45:59 +0000 http://www.gordonchoi.com/5-reasons-to-avoid-2nd-and-3rd-tier-ppc-search-engines-20070412#comment-37198 [...] >Our search engine will increase your traffic by 200% >Our conversion rate is 20% higher than Google Adwords >Our cost-per-click across the board is 25% lower than Adwords [...] [...] >Our search engine will increase your traffic by 200% >Our conversion rate is 20% higher than Google Adwords >Our cost-per-click across the board is 25% lower than Adwords [...]

]]> http://www.gordonchoi.com/5-reasons-to-avoid-2nd-and-3rd-tier-ppc-search-engines-20070412/comment-page-1#comment-15008 PPC Marketing Guide » Stay away from 2nd tier engines? Thu, 03 May 2007 16:01:56 +0000 http://www.gordonchoi.com/5-reasons-to-avoid-2nd-and-3rd-tier-ppc-search-engines-20070412#comment-15008 [...] Gordon Choi wrote an interesting post about why not to advertise on 2nd tier pay per click engines. He explains a few strong reasons to stay away from them. To reinforce his point take a look at this chart. With a majority of users searching on Google, Yahoo, MSN, ASK and AOL the time you spend setting up and troubleshooting those smaller engines may have been better spent optimizing your engines that drive more qualified traffic. Also, most 2nd tier pay per click engines get their sponsored results from one of the bigger engines, so your ad will most likely already appear there. 2nd tier pay per click engines [...] [...] Gordon Choi wrote an interesting post about why not to advertise on 2nd tier pay per click engines. He explains a few strong reasons to stay away from them. To reinforce his point take a look at this chart. With a majority of users searching on Google, Yahoo, MSN, ASK and AOL the time you spend setting up and troubleshooting those smaller engines may have been better spent optimizing your engines that drive more qualified traffic. Also, most 2nd tier pay per click engines get their sponsored results from one of the bigger engines, so your ad will most likely already appear there. 2nd tier pay per click engines [...]

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