5 Search Engine Friendliness Check Points

Have you ever wondered why your new website is not listed on any search engine result pages? Nowadays, not being listed on search engines is like being seen nowhere on the world wide web. These are the 5 search engine friendliness check points for your website. Webmasters who understand even the basic of SEO will check these points before they even create websites.

Check Point #1 Search engine friendly index page

It is an absolute disadvantage if the homepage (index page) of your website is not built crawlable. From time to time, I can still see quite a few websites making use of purely Flash elements on their index page. It looks fancy to human eyes, but it means nothing to search engine spiders.

As a whole, graphical intensive pages (JPEG, PNG, GIF, etc) are always problems to search engine spiders. When possible, you should have always make use of text content on your index page, so that it is crawlable by search engine spiders.

Check Point #2 Textlink navigation

Javascript navigation is a very common used technique by many webmasters. However, most search engine spiders do not follow Javascript links and image links.

If you want to ensure search engine spiders can find all your web pages then using simple text links is a must. If the Javascript links or image links cannot be removed, then simply replicate a set of text links on your web pages for search engine spiders to follow.

Check Point #3 Inbound link from external websites

Some webmasters believe that by simply submitting their websites, they will be listed within search engine result pages. In this case, I will simply get an inbound link from a web page that is already listed within search engine result pages.

Check Point #4 No problem on your web server

When a search engine spider cannot find your web pages due to web server downtime or unreliability, your web pages will not appear within search engine result pages.

You should use a reliable web server. If you are using a web server that is hosted by a web hosting company, make sure it has a high percentage of uptime such as 99.99%. Basically when your web server is very reliable, it should not return an error message when a search engine spider tries to access your web pages.

Check Point #5 No spammy content

It is difficult for your website to rank well if there is any spammy content, which includes white text on white background, text in invisible CSS elements and keyword spamming within the content or any tag. If you have any of these contents, remove them immediately.

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