Gordon Choi

Summary about Gordon Choi

  • Over 7 years of Search Engine Marketing (SEM) experience on the performance-based business model
  • Consulted all sizes of companies on SEM/SEO strategies
  • Led teams to manage SEM campaigns for over 50+ companies with multi-million dollar marketing budgets
  • Built and trained highly effective SEM teams

Google Adwords Qualification

    Gordon Choi is a Qualified Google Advertising Professional

Ctrip.com (China, Jun 09 – Present)

  • Gordon Choi manages the SEM/Analytics teams and is focusing on the Chinese market.

Alibaba.com (China, Sep 07 – Jun 09)

  • Gordon Choi built a Search Engine Marketing (SEM) team and was responsible for the overall SEM strategies for Alibaba.com. Gordon shifted Alibaba.com’s SEM to a high-end technology-based operation by introducing third party SEM auto-bidding and management systems.
  • Gordon raised Alibaba.com’s SEM team into industry specialists by training them on all aspects of SEM industry know-how & operations. Gordon also improved Alibaba’s different internal business units on their understanding & perspective of SEM.
  • Gordon managed the relationships of Alibaba.com’s search engine and system vendors, and improved the cost-effectiveness of Alibaba.com’s SEM operations.

Clicks2Customers.com (South Africa, Jan 06 – Sep 07)

  • At Clicks2Customers, Inc. Gordon Choi managed a paid search marketing team of 16 people including campaign managers and assistants in which the team concurrently managed over 50 projects. Client projects included some of the biggest names in the US, UK and Australia mainly in the retail and travel sectors.

Slickstreet Marketing (South Africa, Feb 02 – Jan 06)

  • Gordon previously worked for Slickstreet Marketing and managed extremely enormous budgets across over 80 PPC search engines. Gordon also researched and developed PPC and SEO strategies.

PPC Blog

  • PPC Blog is about Search Engine Marketing Strategies on Google, Bing, Yahoo and Baidu.

Gordon Choi’s Online Profiles