Gordon Choi

Summary about Gordon Choi

  • Over 9 years of search engine marketing (SEO/PPC), SEO/PPC analytics, web analytics, conversion rate optimization, webite product development/operations, web performance optimization & content management for large websites.
  • Provided solutions and developed/integrated SEO/PPC/web analytics data centers for multiple teams across different websites.
  • Led web product development projects for online travel sites.
  • Led search teams with multi-million dollar marketing budgets to meet performance-based KPI.

Ctrip.com (China, Jun 09 – Present)

Ctrip.com’s English Website (Jul 2011 – Present)

  • Gordon Choi managed Ctrip English site’s Website Product Management, Analytics, SEO and Content Management/Translation teams who were responsible for web product operations, new web product development, site conversion rate optimization, SEO analytics, data center development & integration, content development and web performance optimization.

Lvping.com (Jan 2011 – Jun 2011)

  • Gordon Choi managed the Analytics team of Lvping.com (a subsidiary site of Ctrip), provided solutions on site domain migration to maximize on SEO/web analytics benefits, and led the setup of Lvping.com’s data center to integrate with third party web analytics and Lvping.com’s KPI metrics: Website traffic, SEO, member registration, user generated content, and hotel reviews.

Ctrip.com (Jun 2009 – Dec 2010)

  • Gordon Choi managed the SEO/PPC/Analytics teams who were responsible for the Ctrip.com site’s search marketing budgets, and provided solutions and led the integration of Ctrip’s SEO/PPC data center with in-house KPI metrics and third party systems/tools.

Alibaba.com (China, Sep 07 – Jun 09)

  • Gordon Choi built a Search Engine Marketing (SEM) team and was responsible for the overall SEM strategies for Alibaba.com. Gordon shifted Alibaba.com’s SEM to a high-end technology-based operation by introducing third party SEM auto-bidding and management systems.
  • Gordon raised Alibaba.com’s SEM team into industry specialists by training them on all aspects of SEM industry know-how & operations. Gordon also improved Alibaba’s different internal business units on their understanding & perspective of SEM.
  • Gordon managed the relationships of Alibaba.com’s search engine and system vendors, and improved the cost-effectiveness of Alibaba.com’s SEM operations.

Clicks2Customers.com (South Africa, Feb 06 – Sep 07)

  • At Clicks2Customers, Inc. Gordon Choi managed a paid search marketing team of 16 people including campaign managers and assistants in which the team concurrently managed over 50 projects. Client projects included some of the biggest names in the US, UK and Australia mainly in the retail and travel sectors.

Slickstreet Marketing (South Africa, Feb 02 – Jan 06)

  • Gordon previously worked for Slickstreet Marketing and managed extremely enormous budgets across over 80 PPC search engines. Gordon also researched and developed PPC and SEO strategies.

Gordon Choi’s Blog

  • Gordon Choi’s Blog is a Search Engine Marketing Blog – Offers Google, Yahoo, Bing and Baidu SEO/PPC Insights, Conversion Optimization, Conversion Tracking, Web Traffic Analytics and Web Tools.

Gordon Choi’s Online Profiles