Gordon Choi
Alibaba.com
Gordon Choi is currently employed by Alibaba.com (the largest Internet company in China). He is responsible for the overall paid search marketing strategies and manages the PPC team with extremely enormous budgets. Gordon also runs and involves in several other online marketing related projects that require coordinating and communicating with teams & members based in multiple continents.
Clicks2Customers.com
Gordon previously worked for Clicks2Customers, Inc. (a company of Incubeta) as Project Manager and Senior Campaign Manager. Clicks2Customers is one of the top 5 super affiliate (performance-based) & paid search marketing companies in the global Internet space. As a Senior Campaign Manager, Gordon managed to significantly improve PPC campaign ROI for major clients based in the US, UK and Australia. As a Project Manager, Gordon managed the paid search team of campaign managers who were responsible for PPC campaigns for over 50 clients with multi million keywords. He provided strategic plans and insights to better manage and optimise the PPC campaigns.
Slickstreet Marketing
Gordon previously worked for Slickstreet Marketing for 4 years and managed extremely enormous budgets on over 80 PPC search engines. Gordon also involved in the development of strategies and research in PPC & SEO.
Qualifications
Gordon Choi is a certified Google Adwords Professional and specializes in strategy development, consultation & budget estimation of paid search marketing & search engine optimization campaigns. Gordon is in possession of years of campaign management experience on US, UK, Australian and Chinese based paid search program platforms including Google Adwords, Yahoo Search Marketing (Overture), Miva (Findwhat & Espotting), MSN Adcenter, Ask (PPC) sponsored Listings, 7Search & Baidu (Jing-jia), with a combined marketing budget of hundreds of thousands of dollars.
This Blog
PPC Blog by Gordon Choi is about topics on PPC project management, strategies, consultation and techniques. It is about SEO, Internet marketing, China’s Internet and search industry.
Connect to Gordon
Connect to Gordon Choi’s Linkedin profile. Send an invitation to GordonPPC (at) gmail.com.
