Adcenter Ad Ranking Algorithm Update

Early this week, it was announced on the Adcenter Blog that enhancements have been made to include factors which are to affect the ad ranking algorithm of Adcenter. Advertisers will not see any dramatic change in ad rankings, but the changes are to improve the quality and relevance of ads of advertisers on Adcenter.

Assessing the content of the ad and landing page in relation to the user’s likely intent.

Assessing the keywords that an advertiser selects in relation to the advertiser’s landing page content, to confirm that they are substantially relevant to both the landing page and the user’s search query.

Trying to ensure that there is substantive content on the landing page to fulfill the user’s query.

Assessing the duplicative nature of content in overall search results. In cases where there may be content that is duplicated within search results (including landing pages) Microsoft reserves the right to limit advertising of the duplicate content when it lessens the user experience.

If you are seeing substantial drop in traffic, you should really re-look at the quality and relevancy of your keywords, ads, and landing pages.

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