Adwords Automatic Minimum CPC Changes
Many Adwords advertisers using non-US dollar as their Adwords accounts’ default currency should have noticed last week that many of their keywords have automatically dropped to inactive status. Google explained this is to round off Minimum CPC amounts so that there will longer be Minimum CPC with odd amounts.
The primary component of the change is that, in non-USD currencies, we’ve “rounded” many of the minimum CPC amounts so that they’ll no longer appear as rather odd amounts - as requested by many advertisers, globally. Note that this change effects ‘lower quality ads’ (i.e. those at high minimum CPCs) more than high quality ads - thus, for example, a keyword at 0.04 wouldn’t have been rounded to 0.05, but a keyword at 4.14 would have been rounded to 4.00.
Related to this change, we’ve added more ‘granular’ minimum CPCs between $0.05 and $0.20, specifically at $0.06, $0.08, and $0.15. Some advertisers have been frustrated by the jump in minimum CPCs above $0.05, so this should help alleviate that frustration. As a result, some advertisers will see small increases in their minimum CPC, as has been noted in this thread.
This is the second major Keyword Minimum CPC update since July, in which Google changed how Adwords weigh landing page Quality Score (QS) and the landing page Quality Score changes were being reflected on Keyword Minimum CPC.
Posted on September 15, 2006
Filed Under Adwords, Google, PPC |
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[...] In September, Adwords advertisers with non-US dollar accounts had their Minimum CPC amounts rounded (or raised). This seems to be another evidence in which Google was further combating search arbitrage, though this time mostly affected the non-US based advertisers. Google’s explanation on this can be found on Adwords Automatic Minimum CPC Changes. [...]
[...] year, Google made a series of changes to Adwords to combat search arbitrage, including: Adwords Automatic Minimum CPC Change and Adwords Content Targeting Quality Score [...]