Adwords Editor

Adwords Editor is a free, downloadable Google application for managing your Google Adwords account. When you have a large number of Adwords campaigns, ad groups, ads and/or keywords, use Google Adwords Editor to download your account, update your campaigns, ad groups, ads and/or keywords, and then upload your changes to your Adwords account.

Why Adwords Editor?

The major benefits for using Adwords Editor over Google Adwords account interface include:

  • Making changes through Adwords Editor is done offline, you can then upload the changes to your Google Adwords account at any time
  • Large scale changes can be made quicker through Adwords Editor than through Google Adwords account interface
  • Store and navigate multiple Google Adwords accounts, and perform advanced searches and edits
  • Copy or move items between your ad groups, campaigns, and Adwords accounts
  • Export a copy of your Adwords account for archiving or sharing, and/or import an archive or share file of your Adwords account

Many Google Adwords features have been made available through Adwords Editor.

Using Adwords Editor

Adwords Editor is available in almost 40 languages. Google currently offers official help sections for using Adwords Editor. Other Adwords Editor features include:

Keyword opportunities tool allows you to discover new keywords and include:

  • Keyword expansion: Generate keyword ideas based on descriptive words or phrases. For example, enter the term “gourmet coffee” to see other related terms, along with the estimated search volume and competition for each keyword.
  • Search-based keywords: Find new keywords that are relevant to your website. Based on your website URL, this feature generates a list of relevant user queries that have occurred on Google search properties with some frequency over the past year. The keyword suggestions won’t overlap with any of the keywords currently in your campaigns.
  • Keyword multiplier: Combine lists of terms to form a new keyword list. For example, your first list could contain adjectives, such as “cheap” and “discount.” Your second list could contain products or services, such as “hotels” and “motels.” The tool will then show you every possible combination of those terms, so you can select the appropriate ones for your account.

Keyword grouper enables you to break up your keyword list into groups of related terms.

Google Adwords Quality Scores for each of your keywords is displayed in Adwords Editor. Adwords Quality Score is represented in numerical scale from 1 to 10:

  • Great (8, 9, 10): Your keyword is very relevant and your Quality Score needs no improvement.
  • OK (5, 6, 7): Your keyword is relevant, but you can still benefit from a higher Quality Score.
  • Poor (1, 2, 3, 4): This keyword isn’t very relevant to users, and your Quality Score needs improvement.

Get Adwords Editor

Download and install the latest version of Adwords Editor.

Adwords Editor’s Release Notes

Google has always been making improvements to Adwords Editor. Keep your Adwords Editor version up-to-date by regularly reviewing Google’s official release notes, so that you always have the latest features available.

Comments

3 Responses to “Adwords Editor”

  1. Kent on January 10th, 2010 4:28 pm

    This is basic, I think most people are using that.

  2. goody on February 18th, 2010 3:53 pm

    i think most people use keyword tools like semrush generally) me, for example.

  3. PPC Manager on November 25th, 2010 10:54 am

    You should also check out new AdWords Tool – PPC Manager.

    It offline AdWords management software, just like AdWords Editor.

    But also has many advanced features like: profitability columns, custom grouping, filtering, summaries and much more.

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