Adwords Giving Detailed Reports On Contextual Network
For all those advertisers who want to seriously optimise your Adwords contextual campaigns, Google has launched the Placement Performance reports last week. In this new report, advertisers will be able to view performance metrics for ads that are running on domains or URLs in Google’s content network.
* If your goal is to increase conversions such as purchases, page views, sign-ups or leads through your ads, reassess how you’re tracking your conversions. Make sure you’ve implemented conversion tracking so you can understand how individual sites are converting for you. Please note: A low CTR reading on a site does not mean your ads are not performing well. This is because users behave differently on content pages than they do on search sites.
* Use the site exclusion tool to exclude sites that are not converting for your campaign.
* Refine your targeting. If you find that your ads are showing up on sites with a particular theme that you do not find relevant, try using negative keywords
* Adjust your bids. Enabling our content bidding feature will allow you to bid separately for the content network. Learn more.
* Identify sites that are converting particularly well for your campaign and take steps to increase your exposure on those sites. We recommend enabling our content bidding feature to bid more aggressively on those sites, or targeting them through a site-targeted campaign. Please note that site targeting utilizes cost-per-impression (CPM) bidding.
It means this will hurt webmasters with low quality contents that are currently monetizing via Adsense. This will definitely push more websites with low quality and purpose of search arbitrage into other lower-tier ad publisher networks. There were also several content network updates last year based on quality score and landing page.
The Placement Performance Report can be really useful when it is used with the site exclusion option which has been enabled to remove unlimited number of domains. However at the moment, the Placement Performance Report is only available to Adwords advertisers participating in the beta test.
Posted in: Adwords, Contextual Advertising, Google, PPC
Yesterday, Google made a major update to their new placement report. It no longer gives the domain and URL for domain parking pages. The report just says “domain ad” under both columns.
I have used the new placement report every day and there are huge inconsistencies between the report and the AdWords summaries. My Google agency rep said that Google had agreements with certain publishers and because of that, the reports would never show all the data.
A few URL’s still come through my stats but most of them now look something like this: http: //pagead2.googlesyndication.com/pagead/ads?client=… (you get the idea) and I can’t even click on the links to see where the ads were shown. Bottom line…I’ll never know all the places where my ads are showing if I continue using Adwords content advertising.