Each of your Google Adwords campaign has a daily budget which you set right before it can be started. Adwords also provides a feature called Daily Budget Analysis which monitors whether your campaigns consistently reach their daily budget cap. This feature recommends you to adjust (or increase) your specific campaign daily budget to a recommended value.
To help you and your clients get the most return from using the AdWords program, we offer Automatic Daily Budget Suggestions via an alert within the My Client Center.
If client accounts consistently reach their set campaign daily budgets, the alert will link to the budget analysis page for this client account, detailing each campaign and its unique budget analysis. This analysis includes a percentage and click increase projection based on the campaign’s budget and performance history. Meeting this budget recommendation can increase the client’s ad exposure and the likelihood of more ad clicks.
Automatic Daily Budget Suggestions are offered only as recommendations; advertisers are not required to follow them. As always, you can reject the suggestion at any time.
You have the option to accept or reject the recommendations. Below is an example of reason provided by this feature for changing the campaign daily budget:
Daily budget of [$**] met on 15 of the last 15 days. Increasing your budget to the recommended amount would allow your ads to show [***%] more often and get approximately [****] more clicks per month.
However, the feature does not take your campaign ROI into account. So you should review the ROI before applying any actions.