Adwords Overtaking Panama on Location Targeting Map Feature
In early 2007 when Yahoo Panama was officially launched, its geo-targeting feature came automatically with a map for advertisers to opt-out regions or countries in which they do not want their ads to be shown. Recently, Google implemented its Maps services into the location targeting feature of Adwords.
Honestly, with a visual map in front of you it requires less efforts in selecting the locations / regions to do geo-targeting.
Adwords has always been a more scalable PPC platform than Panama mainly because it enables advertisers to randomly select multiple countries and/or regions to geo-target. Panama, on the other hand, still requires advertisers to create one account per country before they are able to run campaigns across multiple countries.
Posted on January 21, 2008
Filed Under Adwords, Google, PPC, YSM, Yahoo |
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