Adwords Quality Score Change

Google Adwords has implemented the new changes in which some advertisers are forced to pay for higher minimum bids to keep their campaigns running on Adwords. It is a change being made to the landing page Quality Score (QS) algorithm.

Many PPC experts suspect that the first to be targeted will be those landing pages consist of nothing but ads, whether pages that are running Adsense, Yahoo! Content Match, or Yahoo! Publisher Network. To both Google and Internet users, these landing pages mostly provide poor user experience due to lack of good content of their own.

As minimum bids start to raise, it would be interesting to see how much they will be rising for those with low Quality Score landing pages. Some advertisers with landing pages mainly designed for Adsense may find their campaigns not profitable with the rise of minimum bids of many of their keywords. The worst scenario is that Adwords advertisers with low Quality Score landing pages may pull their campaigns completely out of Adwords and switch to (or focus on) Yahoo! Publisher Networks and even MSN content ads (when it launches).

Google insisted only a small number of Adwords advertisers will be affected, and offers assistance for advertisers who are wrongly impacted by the new Quality Score change.

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