Adwords Quality Score Change

Google Adwords implemented new changes to force some advertisers to pay for higher minimum bids to keep their campaigns running on Adwords. The change was made to affect how Google Adwords Quality Score is calculated for landing pages.

First to be affected will be landing pages consist of nothing but ads for gaining financially through search arbitrage. Ads on the landing pages may be running through Adsense, Yahoo Content Match, or Yahoo Publisher Network. The landing pages mostly present poor user experience to Internet users, according to Google. and Internet users.

As minimum bids start to raise, it would be interesting to see how much they will be rising for those with low Quality Score landing pages. Some advertisers with landing pages mainly designed for Adsense may find their campaigns not profitable with the rise of minimum bids of many of their keywords. The worst scenario is that Adwords advertisers with low Quality Score landing pages may pull their campaigns completely out of Adwords and switch to (or focus on) Yahoo! Publisher Networks and even MSN content ads (when it launches).

Google insisted only a small number of Adwords advertisers will be affected, and offers assistance to advertisers who are wrongly impacted by the new Quality Score change.

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