Adwords Remarketing, Retargeting to Google Content Network

Google launched Remarketing to Adwords content network.

What is Adwords Remarketing and How Does Remarketing Retarget Ads?

Google’s Remarketing is a feature of Adwords interest-based advertising. First time visitors to your website may not convert into sales or leads. Remarketing enables Google to show ads to visitors who previously visited your site, based on users’ cookies.

Ad retargeting can work extremely well when the ad network’s audience coverage is relatively large. Google’s Adwords PPC ads are shown to 80% of all Internet users in the world that include:

  • Web search users who use Google Web Search, Image Search, Search Network partners, and Google’s other search sites.
  • Website visitors who visit Adsense and Doubleclick publishers’ sites.

How Does Adwords Remarketing Use Search Ads to Retarget Content Network?

Visitors to your site previously through Adwords PPC search ads can be retargeted via Remarketing when they visit websites within Google’s Content Network.

Adwords Remarketing Setup

To enable Google Remarketing,

  • Create “Remarketing lists”. Follow this to create your Remarketing lists.
  • Insert Remarketing tracking codes onto the web pages that are to capture visitors’ cookies.

Google Tools Developed for Adwords Content Network

Google invented many PPC tools for advertisers to improve audience targeting on Adwords content network.

Comments

11 Responses to “Adwords Remarketing, Retargeting to Google Content Network”

  1. uberVU - social comments on March 28th, 2010 11:19 am

    Social comments and analytics for this post…

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  3. Rebecca on March 28th, 2010 7:13 pm

    I think this announcement can only mean good things for advertisers and consumers alike. Retargeting will help advertisers better target their audience and manage their campaigns much more efficiently, while consumers will now be exposed to promotions and discounts for products that they’re interested in and can actually use. And to answer concerns about privacy or “annoying” the customer, as long as you use tools like frequency caps this can be avoided. Overall, I think it’s a win-win. Retargeting isn’t new, it’s just new to Adwords. The fact that Google is now utilizing this marketing technique just validates that it works. But it’s also important to note that Google’s content network for display ads is only the 6th largest so it’s important for advertisers to run across multiple networks. See a recent case study on this: http://www.forbes.com/feeds/prnewswire/2010/01/27/prnewswire201001270800PR_NEWS_USPR_____SF44057.html

  4. Yaniv Nizan on March 30th, 2010 3:49 am

    This is a really powerful tool for advertisers but it’s much more then that… I believe it’s going to make the web a much better place for publishers and users as well. http://www.yanivnizan.com/2010/03/google-adwords-retargeting-feature-will-change-the-face-of-the-web.html

  5. Zach Olsen on March 31st, 2010 9:23 pm

    One cool feature about this that seems to have been overlooked is the ability to see where visitors to your site go once they leave your site. Instead of guessing on the best placements for your display ads or the kind of demographic that visits your site, you can now see exactly which sites visitors to your site go in your AdWords interface and then target them more effectively.

  6. Jas on April 2nd, 2010 8:46 pm

    This is certainly great news for advertisers. Now they can more efficiently pinpoint a target audience. On the consumer end, it’s also beneficial because they can benefit from exclusive discounts and promotions. Here’s another helpful resource on the subject. It showcases the Top Ten Retargeting Tips:

    http://blog.adroll.com/2010/03/top-10-retargeting-optimization-tips/

  7. Google Video Advertising Solutions for advertisers | RH Sterling Affiliate Marketing Connection on April 3rd, 2010 10:09 am

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  8. ?? on April 7th, 2010 7:22 am

    This is a really powerful tool for advertisers but it’s much more then that… I believe it’s going to make the web a much better place for publishers and users as well.

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