Adwords Report Center Removes Old Reports
Google will start deleting Saved reports from Adwords Report Center that are older than 6 months.
Adwords Report Center’s Saved report limited has been upgraded in different occasions:
- From 5 Saved reports to 15 Saved reports
- From 15 Saved reports to 25 Saved reports
The removal will start on 2 September. To retain your older reports, download and save your reports in Google spreadsheets format online in Google Docs or in Excel spreadsheets on your computer.
Adwords reports that are currently available in the Report Center:
- Adwords Account Report
- Adwords Campaign Report
- Adwords Ad Group Report
- Adwords Keyword Report
- Adwords Search Query Report
- Adwords Placement Report
However, no historical data in your account will be lost, and you will always be able to re-create your reports within any date ranges.
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Except, of course, that any metrics that are only presented “as of now” – such as quality score and min CPC – will be gone forever. Definitely worth thinking about if those are important to you.