Adwords Report Center Removing Old Reports
Your saved reports that are older than 6 months will be deleted from your Google Adwords Report Center, according to this Inside Adwords blog post. Previously, Google upgraded Adwords Report Center on several occasions for each account to store a maximum of 25 old reports from 15, and to 15 from 5. The first removal will start on 2 September in which Google will not retain your reports that you have created over 6 months ago.
Some of you (advertisers) may need to retain some older reports and may find re-creating your reports troublesome. You should start downloading and saving your reports on Microsoft Excel, or exporting them into Google Spreadsheets. After 2 September, Google will periodically clean your old reports so exporting your important reports regularly will be a good practice.
However, none of the old data in your account will be lost, and you will always be able to re-create your reports within any date ranges.
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Posted on August 27, 2008
Filed Under Adwords, Google, PPC |
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Except, of course, that any metrics that are only presented “as of now” - such as quality score and min CPC - will be gone forever. Definitely worth thinking about if those are important to you.