Comments on: Adwords Search Query Report http://www.gordonchoi.com/adwords-search-query-performance-report-20090704?utm_source=rss&utm_medium=rss&utm_campaign=adwords-search-query-performance-report Search Marketing on Google, Bing, Yahoo and Baidu Tue, 09 Mar 2010 12:18:15 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Alan Mitchell http://www.gordonchoi.com/adwords-search-query-performance-report-20090704/comment-page-1#comment-129508 Alan Mitchell Thu, 23 Jul 2009 03:06:54 +0000 http://www.gordonchoi.com/?p=1651#comment-129508 Your right, search query data is a great source of insight. The problem I often find is knowing where where to start with search query analysis. Since it's not practical to add every search query as a new keyword in its own ad group with tailored ads, nor is it to make sure every search query is being matched to the most appropriate keywords and ads, deciding where to start with search query analysis can be daunting. Even finding the 'appropriate' ad groups for each search query, like you said, can be very-time consuming. One technique I found useful is the 10% Clicks Rule, which takes your 4-step process a bit further, by focusing only on the ad groups where there is significant broad-matching or phrase matching going on, rather than the whole account. http://www.alanmitchell.com.au/techniques/the-10-percent-clicks-rule/ I've found it particularly useful in helping to focus more time on the search queries which are likely to make the biggest difference, and less on obscure searches that may never be searched again. Your right, search query data is a great source of insight. The problem I often find is knowing where where to start with search query analysis. Since it’s not practical to add every search query as a new keyword in its own ad group with tailored ads, nor is it to make sure every search query is being matched to the most appropriate keywords and ads, deciding where to start with search query analysis can be daunting. Even finding the ‘appropriate’ ad groups for each search query, like you said, can be very-time consuming.

One technique I found useful is the 10% Clicks Rule, which takes your 4-step process a bit further, by focusing only on the ad groups where there is significant broad-matching or phrase matching going on, rather than the whole account.

http://www.alanmitchell.com.au/techniques/the-10-percent-clicks-rule/

I’ve found it particularly useful in helping to focus more time on the search queries which are likely to make the biggest difference, and less on obscure searches that may never be searched again.

]]> By: Kahuna McAuley http://www.gordonchoi.com/adwords-search-query-performance-report-20090704/comment-page-1#comment-129021 Kahuna McAuley Wed, 15 Jul 2009 21:48:58 +0000 http://www.gordonchoi.com/?p=1651#comment-129021 Search query reports are awesome :) Found so many keywords I would never have thought of in a million years that people searching for buy on. Nice post Search query reports are awesome :) Found so many keywords I would never have thought of in a million years that people searching for buy on.
Nice post

]]> By: KristinMA http://www.gordonchoi.com/adwords-search-query-performance-report-20090704/comment-page-1#comment-128373 KristinMA Wed, 08 Jul 2009 20:26:33 +0000 http://www.gordonchoi.com/?p=1651#comment-128373 Another excellent keyword tool is WordStream. It's a management solution that discovers, organizes, and manages your keywords, whether they be negative keywords or new search queries. You can create Ad Text, Ad campaigns, and develop landing pages when utilizing WordStream. Another excellent keyword tool is WordStream. It’s a management solution that discovers, organizes, and manages your keywords, whether they be negative keywords or new search queries.

You can create Ad Text, Ad campaigns, and develop landing pages when utilizing WordStream.

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