Amazon ClickRiver

Amazon.com recently launched a new so-called pay-per-click / contextual ad program, ClickRiver, which is still in its beta version. That’s what Amazon has to say about its new PPC program:

Clickriver Ads provides the opportunity to advertise services and products that complement the selection on Amazon.com, via sponsored links that display on search result pages and product detail pages.

Clickriver Ads was built by A9.com, a search technologies company based in Palo Alto, California. A9.com is a wholly owned subsidiary of Amazon.com.

The Clickriver Ads beta provides the only direct way to create, track and optimize sponsored link ad campaigns on Amazon.com. However, Clickriver Ads are not the only sponsored links on Amazon.com. We also display sponsored links from 3rd party ad networks.

I believe it can be one way of the other that either ClickRiver’s ads will distract the potential buyers on Amazon.com, or the buyers will not click on ClickRiver’s ads.

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