Ask.com is latest search engine to enter contextual advertising. The new product launch was announced on Ask’s Official Search Blog on Wednesday by Paul Vallez, the Director of Product Management of IAC Advertising Solutions.
Vallez insisted that Ask’s contextual advertising product is unique from its competitors.
- It gives publishers more control over yield and relevancy
- It gives publishers more creative ad unit opportunities
- It allows both advertisers and publishers more control over where and what ads are displayed
You won’t find the standard white background with text ads. Our hybrid text + graphical contextual units will offer a fresh new look to performance based contextual advertising.
Webmasters who are currently running contextual ads via other networks (like Adsense, YPN, or Adbrite) on their websites and are not getting satisfied results, may want to try this new product.
With search, Ask also upgraded its paid search marketing platform in October 2006.