Advertising on Baidu through Baidu’s brand link ad ensures your trademark keywords rank above Baidu’s organic search results. Baidu’s brand link ad covers the brand or trademark keywords that can also be covered through Baidu PPC Phoenix Nest.
A typical Baidu brand link ad consists of several parts with 6 click-able Areas:
Which area of Baidu’s brand link ad will return the highest click-through-rate (CTR)? Take a guess!
- Area A: Ad’s Title (text link)
- Area B: 90×90-pixel banner (image link)
- Area C: Embedded links (text link)
- Area D: Promotional text links (text link)
- Area E: Search snippet links (text link)
- Area F: 175×300-pixel banner (image link)
Take a look at your trademark or brand keywords’ search traffic volume through Baidu keyword research tool.