Baidu Dominates Chinese News Search

Baidu is still the leader in Chinese News search by the end of June 2007 with 69.3% in total search market share.

Sogou’s news search took over Netease (163.com) in late Q2 to become second.

Google China also had a significant increase in Q2, despite the decrease of search market share of its English site. The increase may have to do with Google’s localization strategy in China, in which different versions of Google China News have been launched.

Baidu.com

  • January: 69.5%
  • February: 73.5%
  • March: 73.6%
  • April: 70.3%
  • May: 71.4%
  • June: 69.3%

Sogou.com

  • January: 9.0%
  • February: 9.5%
  • March: 9.0%
  • April: 9.2%
  • May: 10.1%
  • June: 16.4%

Google.cn

  • January: 4.5%
  • February: 4.6%
  • March: 8.6%
  • April: 13.2%
  • May: 13.7%
  • June: 13.3%

163.com

  • January: 15.1%
  • February: 11.7%
  • March: 13.8%
  • April: 11.7%
  • May: 11.8%
  • June: 11.7%

Google.com

  • January: 10.5%
  • February: 8.0%
  • March: 6.4%
  • April: 4.9%
  • May: 4.4%
  • June: 4.0%

Yahoo.cn / cn.Yahoo.com

  • January: 1.9%
  • February: 1.7%
  • March: 1.5%
  • April: 1.9%
  • May: 1.5%
  • June: 2.1%

IAsk.Sina.com.cn

  • January: 1.4%
  • February: 1.4%
  • March: 1.0%
  • April: 0.9%
  • May: 0.7%
  • June: 1.1%

Zhongsou.com

  • January: 1.0%
  • February: 1.2%
  • March: 1.0%
  • April: 0.9%
  • May: 0.6%
  • June: 0.7%

Comments

One Response to “Baidu Dominates Chinese News Search”

  1. Mgrohan on November 2nd, 2007 11:09 pm

    Great results by Baidu, definitely blowing the competition out of the water.

Leave your comments

  • Your first comment will be reviewed before getting posted.
  • Your subsequent comments will be posted without review.
  • All spammy comments will be deleted.