Baidu Dominating Chinese News Search
Baidu is still the leader in Chinese News search by the end of June 2007 with 69.3% in total search market share.
Sogou’s news search took over Netease (163.com) in late Q2 to become second.
Google China also had a significant increase in Q2, despite the decrease of search market share of its English site. The increase may have to do with Google’s localization strategy in China, in which different versions of Google China News have been launched.
Baidu.com
- January: 69.5%
- February: 73.5%
- March: 73.6%
- April: 70.3%
- May: 71.4%
- June: 69.3%
Sogou.com
- January: 9.0%
- February: 9.5%
- March: 9.0%
- April: 9.2%
- May: 10.1%
- June: 16.4%
Google.cn
- January: 4.5%
- February: 4.6%
- March: 8.6%
- April: 13.2%
- May: 13.7%
- June: 13.3%
163.com
- January: 15.1%
- February: 11.7%
- March: 13.8%
- April: 11.7%
- May: 11.8%
- June: 11.7%
Google.com
- January: 10.5%
- February: 8.0%
- March: 6.4%
- April: 4.9%
- May: 4.4%
- June: 4.0%
Yahoo.cn / cn.Yahoo.com
- January: 1.9%
- February: 1.7%
- March: 1.5%
- April: 1.9%
- May: 1.5%
- June: 2.1%
IAsk.Sina.com.cn
- January: 1.4%
- February: 1.4%
- March: 1.0%
- April: 0.9%
- May: 0.7%
- June: 1.1%
Zhongsou.com
- January: 1.0%
- February: 1.2%
- March: 1.0%
- April: 0.9%
- May: 0.6%
- June: 0.7%
Also, Baidu doubled its revenues in Q1 of 2007.
Posted on August 24, 2007
Filed Under Baidu, China Internet, Research, Search Engines |
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Great results by Baidu, definitely blowing the competition out of the water.
[...] Baidu News Search is certainly one of the search verticals Baidu has been leading in China. Old media (traditional newspapers) is still alive, but the new media (news on the World Wide World) is emerging rapidly. [...]