Before doing Baidu search engine optimization for your website, you will need to run a Chinese keyword research using Baidu keyword suggestion tool. Baidu has made the keyword suggestion tool available in your Baidu PPC Phoenix Nest account.
Use Baidu’s Keyword Research Tool in Baidu PPC Account
This Baidu keyword research tool suggests new keywords to you in two ways:
- Generate keywords from a “core keyword” that you enter
- Generate keywords from a URL that you enter
Run Baidu’s Keyword Research Tool
The keyword research tool returns a list of related keywords based on your “core keywords”. You can download the new SEO keywords as a spreadsheet.
Understand the Correlation Among Baidu SEO, Baidu PPC and Baidu Search Open Platform
To maximize your Baidu SEO effort, you will have to understand how the two Baidu PPC Auction Systems work. Also for some search queries, universal search results (or one-box results) may show up. Baidu has made the submission through Baidu Search Open Platform available.
If you are running Baidu PPC alongside Baidu SEO, Baidu’s keyword research tool allows you to add the new keywords directly into one of your Baidu PPC ad groups and/or campaigns.
Get Localized Keyword Data
If you run a web site that provides local business for certain regions in China, Baidu keyword suggestion tool can narrow down by regions and/or cities and show you the “geo-targeted” keyword data.
Google’s Keyword Tools as Alternative
Google provides several great SEM/SEO keyword research tools in which you can discover more new Chinese keywords.