Chinese search engine Baidu.com launched its new homepage last month. The major changes are the inclusion of the login link on the top right corner (which is similar to Google’s) and a link to Baidu Space (which is a popular social networking space rolled out last year).
It is suspected the changes are to make Baidu a more sociable portal, besides simply a search engine. This is exactly where the Chinese online population culture and Baidu are moving towards. Find out more on this topic from my previous post Baidu Moving Towards Social Search. However, comparing to other Chinese search engines’ home pages which are stuffed with flashy and moving ads, Baidu’s approach is still to focus on simplicity and better usability.
Since the launch of Baidu.com in 2001, there have always been accusations that Baidu’s homepage is a copy of Google’s idea. Read more on the 10 facts about Baidu.