Baidu Leading China Search Market Share In 5 Verticals
According to iResearch, Baidu is the search engine market share leader in December 2006 in the following 5 major verticals (or categories):
- Web Search
- News Search
- Image Search
- Music Search
- Map Search
Search Market Share on Web Search
- Baidu: 66.3%
- Google: 18.1%
- Yahoo!: 6.0%
- Tencent: 4.3%
- Sogou: 1.8%
- Other: 3.4%
Search Market Share on News Search
- Baidu: 71.2%
- Google: 10.9%
- Netease: 7.3%
- Sogou: 6.8%
- Yahoo!: 2.3%
- Other: 1.5%
Search Market Share on Image Search
- Baidu: 69.3%
- Google: 6.3%
- Yahoo!: 12.0%
- Tencent: 8.5%
- Sogou: 1.7%
- Other: 2.3%
Search Market Share on Music Search
- Baidu: 79.6%
- Yahoo!: 6.9%
- Sogou: 2.4%
- Tencent: 1.7%
- Sina: 0.6%
- Other: 8.8%
Search Market Share on Map Search
- Baidu: 26.3%
- Sogou: 14.3%
- 51Ditu: 10.4%
- Mapbar: 9.9%
- eDushi: 9.6%
- DDMap: 7.2%
- Other: 22.3%
Also, Baidu doubled its advertising revenues in Q1 2007 comparing to that of a year ago.
Posted on June 18, 2007
Filed Under Baidu, China Internet, Research, Search Engines |
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[...] Baidu has been the leader of search market share in China on multiple search verticals. In recent years, its newly launched projects (or verticals) are also gradually becoming more and more popular and are growing Baidu’s user base. Internet in China may still be on the stage of mostly providing entertainment. Baidu is definitely at the right place at the right time with its 5 vertical projects. [...]
[...] hand, search competitor Baidu has doubled its advertising revenue in Q1 2007 and finished off by leading China’s search market share in December 2006 in 5 verticals. Other factors contributing to Google China’s limited progress include its failure to offer [...]
[...] Baidu Leading China Search Market Share In 5 Verticals [...]