http://www.gordonchoi.com/baidu-moving-towards-social-search-20061026?utm_source=rss&utm_medium=rss&utm_campaign=baidu-moving-towards-social-search Web Analytics Insights, SEO/PPC Tools/Tips, Google Plus Fri, 03 Feb 2012 03:28:20 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.gordonchoi.com/baidu-moving-towards-social-search-20061026/comment-page-1#comment-166 Wallstrip Conversation » Information Arbitrage on Baidu - Icarus in the Making? Tue, 05 Dec 2006 13:45:14 +0000 http://gordonchoi.com/baidu-moving-towards-social-search-20061026#comment-166 [...] Search in China appears to be a unique phenomenon. For example, pay-for-placement is frequently viewed as unethical in the U.S. but perfectly acceptable in China. However, paid search is rapidly being viewed as the last generation, with social search as the next frontier that must be achieved to stay ahead of the competition. This was well-addressed in a post by Gordon Choi: Baidu as a search engine, like Google, has built a financially successful business around its paid search program, Baidu Jingjia. In China¹s Internet search market, paid search is regarded as the 3rd generation. However, Baidu is actively pursuing the next emerging stage of search ­ social search! [...] [...] Search in China appears to be a unique phenomenon. For example, pay-for-placement is frequently viewed as unethical in the U.S. but perfectly acceptable in China. However, paid search is rapidly being viewed as the last generation, with social search as the next frontier that must be achieved to stay ahead of the competition. This was well-addressed in a post by Gordon Choi: Baidu as a search engine, like Google, has built a financially successful business around its paid search program, Baidu Jingjia. In China¹s Internet search market, paid search is regarded as the 3rd generation. However, Baidu is actively pursuing the next emerging stage of search ­ social search! [...]

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