Baidu PPC Search Queries

If you are advertising on Baidu through Baidu PPC Phoenix Nest, Baidu offers you the search query report.

Baidu’s search query report shows search queries that have led visitors to your website through your Baidu PPC ads. The search query report sorts by date and provides metrics:

  • Search query
  • Impression
  • Account name
  • Campaign
  • Ad group
  • Ad title
  • Ad description line 1
  • Ad description line 2
  • Display URL
    Run Baidu Search Query Report

Baidu’s search query report is another source to find new keywords besides Baidu keyword research tool.

Take Actions from Baidu Search Queries

Keyword conversion data that you can capture through Baidu PPC conversion tracking is not currently available in Baidu’s search query report. However, by reviewing the meaning of the search queries, you can split all the search queries into 2 categories:

  • Relevant search queries to your site: Add the relevant search queries as new keywords to your campaigns / ad groups.
  • Irrelevant search queries to your site: Add the irrelevant search queries as negative keywords to your campaigns / ad groups.

Baidu’s Negative Keywords

Negative keywords are added as either exact match negative keywords or broad match negative keywords.

    Exact or Broad Match Negative Keywords

And you can add multiple negative keywords at a time.

    Add Negative Keywords

Comments

One Response to “Baidu PPC Search Queries”

  1. Tweets that mention Baidu PPC Search Queries -- Topsy.com on August 5th, 2010 1:16 pm

    [...] This post was mentioned on Twitter by Leo Vidal, JD MA CPA, Gordon Choi. Gordon Choi said: PPC Blog: Baidu PPC Search Queries – http://tinyurl.com/24hs7sk [...]

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