Baidu Search Open Platform

Baidu Search Open Platform (aka Baidu Aladdin) has been launched in beta to webmasters and web developers. The open platform accepts XML data submission that may appear among Baidu’s web search results.

Baidu Search’s open platform allows both webmasters and Baidu together to build universal search results. Instead of Baidu’s search algorithm trying to figure out what should be displayed as the universal search results, webmasters collectively are to submit data as “suggestions” and some of the submitted data is believed to become Baidu’s universal search results.

    Baidu Search Open Platform (aka Aladdin)

To use the open platform, sign up and verify the ownership of your website. You will have an option to either upload a file to your website’s server, or insert a verification code into your header META tag. You will also be required to submit a personal identity document.

  • Decide the keywords that you want to be included within Baidu’s universal search results
  • Choose a template
  • Create and submit the XML files

The default templates that Baidu offers, includes the one-line template:

    Baidu Universal Search One Line Template

The festival template:

    Baidu Universal Search Festival Template

And the score chart template:

    Baidu Universal Search Score Chart Template

If none of the templates are suitable for your keywords, you can even ask Baidu to create customized templates. Tencent’s QQ.com has the customized service telephone number template below:

    Baidu Universal Search QQ Phone Number

Once approved, your universal search results will be displayed above Baidu’s organic search results.

    Baidu's Universal Search Result above Organic Search Results

Baidu does have guidelines to determine the “relevance” to the universal search results, so not all submissions will show up among Baidu’s organic search results. Baidu especially requires the data being submitted to be:

  • Comprehensive
  • Accurate
  • Unique
  • Up-to-date

Another tip before submission is that you should always consider search engine user experience in general.

Comments

One Response to “Baidu Search Open Platform”

  1. lv jian SEO on November 4th, 2009 8:29 am

    Really a good article about baidu SEO.

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