Baidu.com Highlights July 06

Baidu.com, the most popular search engine in China, has made some positive moves regarding blogging services, book search and one-to-one advertising in July.

Baidu launched its blogging service Baidu space on 13 July which is an obvious strategic move to ramp up the online society networking space in China.
Baidu signed an agreement with another China’s top library, Chinese National Science Library, to provide links to library’s database. In April, Baidu has already signed a similar deal with Peking University Library. With the 2 deals, Baidu will have the largest Chinese database of books in the world with 15 million books online.
Baidu also launched Focused-Advertising, which is one-to-one advertising based on user personalized surfing behavior. It is characteristics analysis and intention database.

Share and Enjoy: