Comments on: Test 2nd Tier PPC

By: Arbitrage: Buying Cheap PPC for Big Profits - Joe Money’s making money online blog — Making Money Online

Thu, 19 Jun 2008 05:13:20 +0000

[...] Using Google Adwords to buy your ppc can be expensive and might only yield you a small profit. One way to ensure some success with arbitrage is to use Second Tier PPC engines. [...]

By: Mike B

Mike B — Sun, 18 Nov 2007 19:45:35 +0000

You definitely want to use conversion tracking outside of the engine’s own tracking systems. You don’t want multiple different tracking scripts on your site and the more engines/scripts, the more over-reporting you’ll have. Each engine that has delivered a click to your site from an individual user will take credit for a sale from that user (if you use their scripts)…..

By: Joe

Joe — Tue, 13 Nov 2007 03:44:29 +0000

I have a few years experience working for a third tier search engine, and it may border on incredibly obvious, but BEWARE the search platform that limits your access to their information – namely, conversion rates.

If you have the ability to track your metrics on your back end, by all means experiment with some of the less storied PPC platforms, however the average advertiser should be wary about search platforms that limit the information advertisers can easily obtain.

By: Mike B

Mike B — Fri, 02 Nov 2007 00:28:58 +0000

While Ask (which uses Looksmart’s plattform, so same deal with Looksmart reports) does not offer impressions in its reports. It does offer CTR and clicks, which makes it easy to figure impressions.

clicks/ctr=impressions.

By: Shimon Sandler - SEO Consultant

Shimon Sandler - SEO Consultant — Wed, 31 Oct 2007 16:50:51 +0000

Don’t count on much click volume from the 2nd & 3rd tier search engines.

Large advertisers looking to capture a greater “share of voice” will want to expand into this territory. These are the same advertisers that Google & Yahoo and MSN can’t deliver the amount of clicks for the amount of their Insertion Orders.

But, for the average advertiser, it probably would behoove them with the limited budget, to shoot for a greater “Share of Voice” in Google/Yahoo/MSN, instead of spreading themselves thin by using 2nd & 3rd tier Search Engines.

By: The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : Blog News Round Up – 10/24/2007

Wed, 24 Oct 2007 19:10:59 +0000

[...] Choi lays out some solid guidelines for testing 2nd and 3rd tier PPC search engines in this post. His advice ranges from setting expectations and priorities, researching before [...]

By: quickda

quickda — Mon, 22 Oct 2007 13:22:59 +0000

[...] the full story here No Comments so far Leave a comment RSS feed for comments on this post. TrackBack URI [...]

By: My Personal “Keep Me Up To Date On The Top News” blog » Best Ways to Test 2nd and 3rd tier PPC search engines

Mon, 22 Oct 2007 00:24:59 +0000

[...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptI previously warned advertisers to avoid using 2nd- and 3rd-tier PPC search engines. However, certain advertisers who work as PPC managers in the in-house environment may not entirely agree. When you are one of those advertisers who … [...]