Bing Keyword Tools

Microsoft’s Bing search engine optimization requires:

  • keyword research based on Bing’s traffic and Bing’s user intent
  • Understanding of Bing search algorithm
  • Identifying your website’s SEO issues through Bing Webmaster Tools and resolving the SEO issues.

Microsoft Adcenter Labs

For Bing SEO, Microsoft Adcenter Labs offers keyword research tools including Keyword Forecast, Keyword Group Detection, Keyword Mutation Detection, Search Funnels, and Entity Association Graph.

Keyword Forecast

The Keyword Forecast tool enables you to review historical search volume (or impression count) trends and demographic distributions of keywords.

    Adcenter Labs Keyword Forecast

Keyword Group Detection

The Keyword Group Detection tool returns groups of keywords that are related to your search queries.

    Adcenter Labs Keyword Group Detection

Keyword Mutation Detection

The Keyword Mutation Detection tool shows common misspellings and/or alternative spellings to frequent search queries.

Search Funnels

The Search Funnels tool shows search queries in the sequences on how Bing’s searchers do searches and presents the search sequences visually.

For example, the Search Funnels tool shows how many people search for Walmart and then search for Target, Kmart, Bestbuy, Sears and eBay.

    Adcenter Labs Search Funnels

Entity Association Graph

The Entity Association Graph is a graphic view of related keywords around the core keyword (at the center of the graph). This tool is similar to Google’s Wonder Wheel tool.

Adcenter Keyword Suggestion Tool

Microsoft Adcenter offers a built-in keyword suggestion tool through Adcenter’s account interface.

    Adcenter Labs Keyword Forecast

Adcenter’s keyword suggestion tool provides new keyword suggestions based on “core keywords” or “website URLs”.

    Adcenter Labs Keyword Forecast

Other Keyword Research Tools

Alternative keyword research tools that are offered by other search engines:

Search engine optimization for Chinese websites should consider Chinese keyword research tools:

Comments

One Response to “Bing Keyword Tools”

  1. Haseeb Najam Seo Consultant on August 2nd, 2010 5:06 am

    Microsoft Adcenter Labs has some good tools but they become useless due to low volume of data Bing handles. For instance if you search for “seo blog” in “Search Funnels tool” you will get the error of ..’we didn’t find this keyword’

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