Microsoft’s Bing search engine optimization requires:
- keyword research based on Bing’s traffic and Bing’s user intent
- Understanding of Bing search algorithm
- Identifying your website’s SEO issues through Bing Webmaster Tools and resolving the SEO issues.
Microsoft Adcenter Labs
For Bing SEO, Microsoft Adcenter Labs offers keyword research tools including Keyword Forecast, Keyword Group Detection, Keyword Mutation Detection, Search Funnels, and Entity Association Graph.
The Keyword Forecast tool enables you to review historical search volume (or impression count) trends and demographic distributions of keywords.
Keyword Group Detection
The Keyword Group Detection tool returns groups of keywords that are related to your search queries.
Keyword Mutation Detection
The Keyword Mutation Detection tool shows common misspellings and/or alternative spellings to frequent search queries.
The Search Funnels tool shows search queries in the sequences on how Bing’s searchers do searches and presents the search sequences visually.
For example, the Search Funnels tool shows how many people search for Walmart and then search for Target, Kmart, Bestbuy, Sears and eBay.
Entity Association Graph
Adcenter Keyword Suggestion Tool
Microsoft Adcenter offers a built-in keyword suggestion tool through Adcenter’s account interface.
Adcenter’s keyword suggestion tool provides new keyword suggestions based on “core keywords” or “website URLs”.
Other Keyword Research Tools
Alternative keyword research tools that are offered by other search engines:
Search engine optimization for Chinese websites should consider Chinese keyword research tools: