Bing-Yahoo Search Alliance Update

Microsoft and Yahoo have given an update about the Bing-Yahoo search platform merge by putting up a video on the Search Alliance site.

Bing Organic Search Algorithm, Bing Paid Search Algorithm

The Bing search algorithm that Microsoft manages will power both Yahoo and Bing after the search platform merge.

Microsoft will manage the technology platforms that deliver the algorithmic (powered by Bing) and paid (powered by adCenter) search results.

In paid search, Bing/Yahoo search advertisers will manage only one platform, Microsoft Adcenter, where Yahoo Search Marketing will be shut down.

Yahoo and Microsoft will each provide customer support to different advertiser segments: Yahoo’s sales team will exclusively support high volume advertisers, SEO and SEM agencies, and resellers and their clients. Microsoft will support self-service advertisers. In addition, Microsoft adCenter will be the platform for all search campaigns.

Microsoft AdExcellence

Bing Adcenter provides a learning center program, Microsoft AdExcellence, and Microsoft Adcenter Desktop tool for paid search advertisers.

Yahoo’s US, Canada, International Advertisers

The Bing-Yahoo merge is expected to complete in late 2010 or early 2011 for advertisers in the US and Canada. Yahoo will complete all global advertisers’ transitions by 2012.

US Search Market Share

The Bing-Yahoo search alliance increases Bing’s and Yahoo’s US search market share to 31.6% (Bing 12.7% + Yahoo 18.9%) which becomes closer to Google’s 62.6%, according to ComScore’s US search market share report of June 2010.

Yahoo to Exit Search

In 2008, Yahoo showed signs of quitting search by closing the Yahoo Search Ambassador program.

Yahoo tried to sign a search deal with Google, but subsequently failed.

Comments

2 Responses to “Bing-Yahoo Search Alliance Update”

  1. Tweets that mention Bing-Yahoo Search Alliance Update -- Topsy.com on July 20th, 2010 8:13 pm

    [...] This post was mentioned on Twitter by Leo Vidal, JD MA CPA, Gordon Choi. Gordon Choi said: PPC Blog: Bing-Yahoo Search Alliance Update – http://tinyurl.com/3ynpjay [...]

  2. 093474 on January 17th, 2012 9:10 am

    Honestly, a Mozilla/Yahoo teamup would have been better. Although they don’t compete with each other (former only has browser and latter is a search engine) they both compete against Microsoft (who rolled out its Bing search engine) and Google (who introduced its own browser). That would have given us a major third option against the duopoly

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