Bing Organic Search Algorithm, Bing Paid Search Algorithm
The Bing search algorithm that Microsoft manages will power both Yahoo and Bing after the search platform merge.
Microsoft will manage the technology platforms that deliver the algorithmic (powered by Bing) and paid (powered by adCenter) search results.
In paid search, Bing/Yahoo search advertisers will manage only one platform, Microsoft Adcenter, where Yahoo Search Marketing will be shut down.
Yahoo and Microsoft will each provide customer support to different advertiser segments: Yahoo’s sales team will exclusively support high volume advertisers, SEO and SEM agencies, and resellers and their clients. Microsoft will support self-service advertisers. In addition, Microsoft adCenter will be the platform for all search campaigns.
Yahoo’s US, Canada, International Advertisers
US Search Market Share
The Bing-Yahoo search alliance increases Bing’s and Yahoo’s US search market share to 31.6% (Bing 12.7% + Yahoo 18.9%) which becomes closer to Google’s 62.6%, according to ComScore’s US search market share report of June 2010.
Yahoo to Exit Search
In 2008, Yahoo showed signs of quitting search by closing the Yahoo Search Ambassador program.