SEM Blogs

Gordon Choi’s Blog has reviewed a list of blogs that are related to search engine marketing (pay-per-click), search engine optimization (SEO), web analytics, social media marketing and web usability.

A

  • AB Testing – Andy Edmond’s testing guide on web analytics and ecommerce websites
  • Advanced Web Metrics – Brian Clifton’s blog on using Google Analytics
  • Adwords Agency Blog – Google’s official blog for Adwords agencies
  • Aim Clear Blog – A search marketing blog for advertising agency, in-house and PR professionals

B

  • Big Oak Blog – Topics related to SEO tips and increasing site conversions
  • BG Theory Blog – Brad Geddes provides insights and how-to articles on pay per click advertising
  • Blogstorm – Patrick Altoft’s blog on search engine optimization and online marketing from the UK perspective
  • Blogoscoped – Philipp Lenssen covers news from Google and search engine related topics

C

  • China Vortex – Views the global business economy and media, and Internet technology from the Chinese perspective
  • China Web Radar – Topics on the next generation web in China
  • Clicks2Customers Blog – High performance paid search blog of Clicks2Customers
  • ClickZ – News and expert advice for digital marketers
  • ClickZ Asia – Marketing news and expert advice for online marketers in China, Hong Kong, Japan and South East Asia
  • Clix Marketing – David Szetela’s tips and thoughts on Google Adwords, Yahoo! Search Marketing, Microsoft Adcenter
  • Compete Blog – Offers quantitative analysis of web traffic
  • ComScore Blog – The official blog of ComScore, an Internet-based marketing research company
  • Conversation Marketing – Ian Lurie’s common sense in Internet marketing

E

G

I

K

  • Kelikuru – Tips on user-centered design for websites

L

  • LinkedIn Blog – The official blog of LinkedIn, the largest professional networking site
  • Little Red Book – Offers China’s social media, advertising, communication and cultural insights

M

  • Marco.org – Blog of Marco Arment, the creator of Instapaper and tech writer
  • Marketing Experiments Blog – Research-driven optimization, testing and marketing ideas
  • Mashable – A social media guide that covers cool new websites, social networks and the latest web technology news
  • Matt Cutts – A Google associate who gives insight into the company, search engine index updates and SEO issues
  • Microsoft Advertising Community – The official community and blog for Microsoft Adcenter advertisers and publishers
  • Misc Info – Canadian SEO guru Stephen Noton’s blog on his experience of search engine optimization, Internet marketing and miscellaneous information.
  • Multilingual Search – Topics on search engines and search engine statistics worldwide

N

  • Nielsen Wire – Nielsen’s official blog on news, insights and reports

O

P

  • PPC Advice – Garry’s search engine marketing blog specializing in Google Adwords, Yahoo Search Marketing, and Microsoft Adcenter
  • PPC Discussions – A paid search blog by Jeremy Mayes, a search marketer from Illinois
  • PPC Hero – Hanapin Marketing’s blog that covers pay per click advertising from Google AdWords to Yahoo! Search Marketing to landing pages to writing headlines

Q

  • Search Quant – Blog of Chris Zaharias, who had been with Netscape, Efficient Frontier, Omniture, Yahoo and Dapper

R

  • Read Write Web – A popular blog that provides web technology news, reviews and analysis, covering web apps, web technology trends, social networking and social media
  • Resonance Blog – Resonance China’s social media blog on Chinese social media trends
  • RKG Blog – A paid search marketing blog by the Rimm-Kaufman Group, a paid search marketing agency located in Charlottesville, Virginia
  • ROI Revolution – Offers tips on Google Analytics

S

  • Search Anyway – A blog about search and affiliate marketing
  • Search Engine Journal – Loren Baker and others provide the latest search engine news
  • Search Engine Land – News and information about search engine marketing, optimization and how search engines work for searchers
  • Search Engine Round Table – A well-rounded view on search engines and search engine marketing
  • Search Engine Watch – Offers tips on SEM and SEO, and the latest news about search engines
  • Search Marketing Strategies – Channel Advisor provides Internet marketing, PPC and SEM news
  • Semvironment Blog – A pay-per-click blog that focuses on post-click experience
  • SEM YJ – Chinese SEO and tool development guru Guoping who shares his experiments and insights on search engine optimization
  • SEO Book – Aaron Wall offers search engine news, reviews of tools, and his search engine optimization ebook for sale
  • SEO Boy – Hanapin Marketing’s blog that covers search engine optimization from keyword research to link building to content generation to crawlability
  • SEO Fast Start – Dan Thies offers step-by-step instructions on search engine optimization with his eBook
  • SEOmoz – Offers up-to-date news from the search marketing industry and the best SEO resources
  • SEO Theory – Michael Martinez writes about algorithm analysis, web community relationship analysis, and SEO best practices and techniques
  • Seth Godin – Topics on marketing, respect, and the ways ideas spread
  • Shimon Sandler’s Blog – SEO, PPC and other Internet marketing tactics
  • Sinotech Blog – Mathew McDougall provides digital marketing news in the Chinese Internet market
  • Social News Watch – Offers social media news and information about the growing segment of the Web 2.0 phenomenon
  • Social Media Examiner – Guide to the social media jungle
  • Stone Temple Blog – Eric Enge’s observations about the SEO world and Internet marketing

T

  • Techcrunch – Michael Arrington’s popular blog about technology start-ups in the web 2.0 sector
  • Techwyse Rise to the Top Blog – Offers Internet marketing related topics
  • ThemPro – Blog by a Paris/Beijing-based search engine optimization company focusing search in China
  • The PPC Book – Jeff Hudson’s blog and PPC book
  • Top Rank Blog – Lee Odden and other online marketers provide marketing tips, articles, and experts interviews on social media, digital PR and search engine marketing

V

  • Vinny Lingham – Marketing and business insights from Vinny Lingham, an entrepreneur, blogger, speaker, webaholic and search engine guru
  • Visual Revenue – Blog of Dennis Mortensen, Ex-COO of Indextools (later became Yahoo Web Analytics) and Director of Data Insights of Yahoo on providing predictive analytics solutions that help setting up better front pages for online media organizations

W

  • Web Analysts Info – Web analytics blog by Lars Johansson, who brought Web Analytics Association and Web Analytics Wednesday to Stockholm, Sweden
  • Web Analytics World – Manoj Jasra’s web analytics blog
  • WebmasterWorld – Brett Tabke hosts professional webmaster and search engine promotion discussions
  • W2Lessons.com – Michael Woloszynowicz’s Blog on Web 2.0 development and business lessons

Y

  • Yahoo Search Blog – Yahoo’s official search blog
  • Yahoo Search Marketing Blog – The official blog about Yahoo!’s paid search products
  • Yoast – Dutch WordPress developer and online marketer Joost de Valk offers tips on optimizing your website and WordPress blog

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