Eligibility to Baidu’s Brand Link Ads
Baidu’s Brandlink ads are eligible to advertisers who have the ownerships of their their brands (or trademarks).
How Baidu’s Brand Link Ads work?
Baidu allows each advertiser to select up to five brand keywords. When search queries match one of their five brand keywords, the brandlink ads will appear.
Advantages of Baidu’s Brand Link Ads
Through Baidu PPC Phoenix Nest, any advertisers are allowed to buy competitors’ trademark keywords. However, Baidu’s Brand Link ad area is extremely large, and is relatively larger than the ad area of Google Adwords Brand Zone. When Baidu’s Brand Link ads are shown, you will have to scroll down before you can find any competitors’ PPC ads.
Fees to Participate in Baidu’s Brand Link
Advertisers have to pay a fixed sponsorship fee in which the minimum period for participation is a month. Baidu determines the fixed fee according to the 5 keywords’ search volume.
If you are already a Baidu PPC advertiser, you should work out whether it is most cost effective to continue your trademark keywords through Baidu PPC or participate in Baidu’s Brand Link.