Baidu Brand Link Ads for Trademark Keywords

Baidu offers Brand Link ads to advertisers as an alternative to Baidu PPC.

Eligibility to Baidu’s Brand Link Ads

Baidu’s Brandlink ads are eligible to advertisers who have the ownerships of their their brands (or trademarks).

How Baidu’s Brand Link Ads work?

Baidu allows each advertiser to select up to five brand keywords. When search queries match one of their five brand keywords, the brandlink ads will appear.

Advantages of Baidu’s Brand Link Ads

Through Baidu PPC Phoenix Nest, any advertisers are allowed to buy competitors’ trademark keywords. However, Baidu’s Brand Link ad area is extremely large, and is relatively larger than the ad area of Google Adwords Brand Zone. When Baidu’s Brand Link ads are shown, you will have to scroll down before you can find any competitors’ PPC ads.

    Baidu Brand Link

Fees to Participate in Baidu’s Brand Link

Advertisers have to pay a fixed sponsorship fee in which the minimum period for participation is a month. Baidu determines the fixed fee according to the 5 keywords’ search volume.

If you are already a Baidu PPC advertiser, you should work out whether it is most cost effective to continue your trademark keywords through Baidu PPC or participate in Baidu’s Brand Link.

Comments

One Response to “Baidu Brand Link Ads for Trademark Keywords”

  1. Kent on October 30th, 2009 1:20 pm

    Seems cool.
    Thank you for your information

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