2nd Tier PPC Management

After tested a few 2nd and 3rd tier PPC search engines that have worked well according to your expected ROI, you may want to continue with them. However, managing all the small PPC platforms only by your inhouse PPC team may be costly and time consuming. You may try one or some of the alternative [...]

Test 2nd Tier PPC

I previously warned advertisers to avoid using 2nd- and 3rd-tier PPC search engines. However, certain advertisers who work as PPC managers in the in-house environment may not entirely agree. When you are one of those advertisers who must try out (and stick with) the smaller paid search engines, below are the ways (and attitudes) to [...]

Ask.com Contextual Advertising

Ask.com is latest search engine to enter contextual advertising. The new product launch was announced on Ask’s Official Search Blog on Wednesday by Paul Vallez, the Director of Product Management of IAC Advertising Solutions. Vallez insisted that Ask’s contextual advertising product is unique from its competitors. It gives publishers more control over yield and relevancy [...]

Looksmart PPC Coupons

Coincidentally, I saw this ad of Looksmart PPC Power To The People just a couple of days after I posted the 5 Reasons To Avoid 2nd- and 3rd- Tier PPC Search Engines. In the ad, it claims that Looksmart has over 400 million daily searches. Other impressive traffic related statistics include in categories: Health: 25,464,734 [...]

Second Tier PPC Problems

I was often asked by clients and paid search marketing beginners about this. After Google Adwords, Yahoo! Search Marketing, MSN Adcenter, Ask.com Sponsored Listings and Baidu JingJia (for Chinese traffic), what will be the next PPC search engines to try? One of the major reasons could be that paid search is becoming competitive with the [...]

Miva Won Contextual Ad Deal

Second tier PPC search engine Miva beat its contextual ad rivals Google Adsense and Yahoo! Publisher Network and signed an exclusive deal with Conde Nast UK. Miva is to display contextual ads on all 12 sites (including GQ.com and Vogue.com) belong to Conde Nast Interactive which are believed to have over 54 million impressions per [...]

Amazon ClickRiver

Amazon.com recently launched a new so-called pay-per-click / contextual ad program, ClickRiver, which is still in its beta version. That’s what Amazon has to say about its new PPC program: Clickriver Ads provides the opportunity to advertise services and products that complement the selection on Amazon.com, via sponsored links that display on search result pages [...]

Adbrite CTR Ranking Algorithm

Adbrite has never been recognized as a major PPC player or not even a PPC advertising platform. It is rather a CPC based text ad advertising platform. However, Adbrite is the latest online ad program that takes CTR into account when ranking its ads. Adbrite’s blog explains: AdBrite’s CPC auction used to work such that [...]

eBay AdContext

eBay launched its contextual advertising network, known as eBay AdContext earlier this month. eBay AdContext is an automated keyword-based contextual ad system, which is similar to Google Adsense. eBay AdContext differs from eBay’s current manual ad placement system as currently partners create their own selection of eBay ads on their web pages, by manually entering [...]