Adcenter Conversion Tracking

The new Bing-Yahoo Search Alliance will require Yahoo Search Marketing advertisers to move to Bing’s PPC platform, Adcenter, manage PPC campaigns through Adcenter Desktop Tool, and track Bing PPC’s performance through Adcenter Conversion Tracking tool.
Measure with Adcenter Conversion Tracking Tool
Measure your Bing PPC’s marketing spend through Adcenter conversion tracking tool, which can identify:

The ad copy [...]

Bing-Yahoo Search Alliance Update

Microsoft and Yahoo have given an update about the Bing-Yahoo search platform merge by putting up a video on the Search Alliance site.
Bing Organic Search Algorithm, Bing Paid Search Algorithm
The Bing search algorithm that Microsoft manages will power both Yahoo and Bing after the search platform merge.
Microsoft will manage the technology platforms that deliver the [...]

Microsoft AdCenter Desktop

The Microsoft-Yahoo search deal will soon allow Bing/Yahoo to become the search engine with the second largest global search traffic, with Yahoo Search Marketing / Bing AdCenter advertisers managing the PPC search engine campaigns through Microsoft’s AdCenter paid search system.
Microsoft AdCenter Desktop is a free desktop application/tool provided by Microsoft/MSN for managing your Bing/AdCenter search [...]

Google Tests Bing Adcenter PPC

Google put up PPC ads on Microsoft Bing Adcenter. A PPC ad for Google Flight Tracker shows up on Bing’s sponsor links when you search for “flights”:

A click on the ad takes you to the introduction video of Google’s Flight Tracker:

Google Assessing Microsoft Adcenter PPC Ads’ Quality and Bing’s Search Volume
Buying PPC ads on competitor [...]

Microsoft Adcenter New Conversion Counting Options

Microsoft Adcenter has improved conversion tracking by allowing you 3 new conversion counting options. The new options will allow you to specify how your events should be counted.
Option 1: One conversion per click

Adcenter only counts the first conversion to occur after a click. Any subsequent conversions from the same click will be ignored.
This option can [...]

Adcenter Renamed to Microsoft Online LP

Microsoft renamed its paid search platform Adcenter to Microsoft Online, L.P. yesterday.
Microsoft Online, L.P. is the contracting entity that publishes your adCenter advertisements on Live Search and the Microsoft network.
On July 1, 2008, Microsoft Online, L.P., will assign all rights and obligations in the Microsoft adCenter Terms and Conditions, and any amendments thereto, between Microsoft [...]

Microsoft Adcenter QuickLaunch

Microsoft has started offering QuickLaunch service to its PPC advertising platform Adcenter, according to the Adcenter Blog last week. By spending at least $500 per month, you will get the benefits below:

You will have your new campaign created from scratch by your dedicated expert.
You will get assistance by specialist on Adcenter tutorials.
Your campaign will be [...]

Microsoft Adding Ask Sponsored Listings To AdManager

Microsoft has included Ask Sponsored Listings to its AdManager Service on Office Live. Previously, Live Search and MSN networks were the only two ad distribution options, in which advertisers must buy ads via Microsoft Adcenter. Now small businesses can purchase and manage paid search ads through AdManager, which is a simple interface.
To help your business [...]

Microsoft Adcenter New Feature Upgrades

Microsoft Adcenter is to upgrade features in the interface for better user experience and usability.

Save time importing campaigns. Directly import your campaigns from other search advertising programs.
Search within your campaigns. Use full text search to easily find ads, keywords, ad groups, campaigns, and accounts. (Note: Orders are now called ad groups)
Quickly navigate your accounts. Use [...]

Adcenter Ad Ranking Algorithm Update

Early this week, it was announced on the Adcenter Blog that enhancements have been made to include factors which are to affect the ad ranking algorithm of Adcenter. Advertisers will not see any dramatic change in ad rankings, but the changes are to improve the quality and relevance of ads of advertisers on Adcenter.

Assessing the [...]

keep looking »