Microsoft Adcenter New Conversion Counting Options
Microsoft Adcenter has improved conversion tracking by allowing you 3 new conversion counting options. The new options will allow you to specify how your events should be counted.
Option 1: One conversion per click
Adcenter only counts the first conversion to occur after a click. Any subsequent conversions from the same click will be ignored.
This option can [...]
Adcenter Renamed to Microsoft Online LP
Microsoft renamed its paid search platform Adcenter to Microsoft Online, L.P. yesterday.
Microsoft Online, L.P. is the contracting entity that publishes your adCenter advertisements on Live Search and the Microsoft network.
On July 1, 2008, Microsoft Online, L.P., will assign all rights and obligations in the Microsoft adCenter Terms and Conditions, and any amendments thereto, between Microsoft [...]
Microsoft Adcenter Introducing QuickLaunch
Microsoft has started offering QuickLaunch service to its PPC advertising platform Adcenter, according to the Adcenter Blog last week. By spending at least $500 per month, you will get the benefits below:
You will have your new campaign created from scratch by your dedicated expert.
You will get assistance by specialist on Adcenter tutorials.
Your campaign will be [...]
Microsoft Adding Ask Sponsored Listings To AdManager
Microsoft has included Ask Sponsored Listings to its AdManager Service on Office Live. Previously, Live Search and MSN networks were the only two ad distribution options, in which advertisers must buy ads via Microsoft Adcenter. Now small businesses can purchase and manage paid search ads through AdManager, which is a simple interface.
To help your business [...]
Adcenter Upgrade To Improve User Experience
Adcenter is to upgrade its features in its interface for better user experience and usability. Many of the new features have been available on its beta version.
Search within your campaigns. Use full text search to easily find ads, keywords, ad groups, campaigns, and accounts. (Note: Orders are now called ad groups)
Save important items in Favorites. [...]
Adcenter Releasing New Features In Beta
If you are an Adcenter advertiser, recently you would have received a newsletter about new features that will be released. The new features are not available yet, but Microsoft has made them available via the Adcenter Beta version.
Save time importing campaigns. Directly import your campaigns from other search advertising programs.
Search within your campaigns. Use full [...]
Adcenter Ad Ranking Algorithm Update
Early this week, it was announced on the Adcenter Blog that enhancements have been made to include factors which are to affect the ad ranking algorithm of Adcenter. Advertisers will not see any dramatic change in ad rankings, but the changes are to improve the quality and relevance of ads of advertisers on Adcenter.
Assessing the [...]
Pros and Cons On MSN Adcenter
A conversation on the search engine topic always immediately yields to mentioning Google. People tend to forget about MSN as a search engine and Adcenter as a new PPC platform which is offering a services to Google’s paid search platform Adwords. Adcenter can be an amazingly built system by Microsoft, though personally I think it [...]
Geotargeting Bug On Microsoft Live Search Beta
The long waited Microsoft Live Search has finally launched the beta version. I did several searches and by accident I found a possible bug with its geotargeting on sponsored search results.
The geotargeting market was automatically being default to English US, though under options it says my location is Pretoria, Gauteng (South Africa). I am 100% [...]
